Did you know that Taxi Cab companies are trying to end Taxi Neutrality? They are saying that restaurants and bars are freeloaders profiting on their infrastructure, and they plan to drive customers to restaurants at 5mph unless that particular restaurant purchases a high speed customer transportation service from them. And that's in addition to the normal cab fare you already pay.
In addition, straw manufacturers are trying to end Straw Neutrality, arguing that juice bars are freeloading on their product, and want juice bars to pay them for a premium beverage suction plan for transporting lemonade from the glass to the customer's mouth.
Airlines also want to end air travel neutrality, arguing that touristic destinations and hotels are freeloading on their routes, and want hotels and vacation destinations to pay them to fly customers there. And that's in addition to the air fare you already pay, of course.
Do any of those sound absurd? Well, that's because they are all totally made up. I just invented them. But something very similar is happening on the Internet, and this one is true: internet providers are trying to end Net Neutrality using the exact same logic: web services will have to pay them to be able to provide a service to you. And that's in addition to the normal price you already pay for internet access.