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Alchemist Branding
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We turn your brand into gold
We turn your brand into gold

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Black Friday trends are changing. "In fact, just 35 percent of millennial Black Friday shoppers say they’ll buy in a store this year, down from 61 percent in 2015." Read more here:
http://bit.ly/2mLPQYv
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"Human beings are the only species that deliberately deprive themselves of sleep for no apparent gain." Check out this interesting article on the importance of sleep.

http://n.pr/2yRSUHC
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“The idea was original, had never been done before and would really show innovation in a very traditional media space. The question was, how on earth would we convince a newspaper to do it with us?"
http://www.adweek.com/creativity/this-crazy-ad-replaced-every-black-dot-in-an-entire-magazine-with-a-colored-dot/
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"This sort of work sells both products surrounded by experiences and experiences doubling as products. And brands want in on it."

http://www.adweek.com/agencies/brands-want-you-to-have-an-immersive-experience/
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With Saudi Arabia lifting it's ban on female drivers. The automotive industry has released some truly creative ads celebrating the milestone.
http://www.adweek.com/brand-marketing/ford-made-the-perfect-ad-in-response-to-saudi-arabia-lifting-its-ban-on-women-drivers/
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Here's a very interesting concept by a French designer that could help major brands become more eco friendly through minor design changes. http://www.adweek.com/creativity/inside-one-designers-plan-to-make-brand-logos-more-eco-friendly/
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With 3/4 of Fifa 17's over 20 million player engaging with the games "Journey" story mode. Coke signs virtual athlete Alex Hunter to an endorsement deal. What do you think about Coke signing a video game character?
http://www.adweek.com/creativity/coke-just-signed-a-virtual-athlete-endorser-and-had-him-remake-one-of-its-classic-ads/
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If you're looking for tips to boost your companies social media presence in 2018 check out this link http://www.adweek.com/digital/guy-sheetrit-over-the-top-seo-guest-post-5-social-media-trends-that-will-have-maximum-impact-in-2018/
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With the NBA season starting this weekend. The NBA released a new ad campaign to capitalize on the excitement of basketball as well as highlight those who may not always get the spotlight.
http://www.adweek.com/creativity/nba-digs-deeper-into-personal-stories-on-and-off-the-court-in-ads-for-the-new-season/
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