Profile cover photo
Profile photo
Glean.info
3 followers -
CyberAlert LLC Rebrands as Glean.info, Introduces New Media Measurement Dashboard
CyberAlert LLC Rebrands as Glean.info, Introduces New Media Measurement Dashboard

3 followers
About
Posts

Post has attachment
Social media listening and media measurement provides substantial benefits for nonprofits. Nonprofits can find the best strategies for encouraging people to donate and volunteer. Probably most importantly, media measurement can show if nonprofits meet their goals. #NonprofitMarketing #MediaMonitoring #SocialMediaMeasurement
https://glean.info/how-nonprofits-can-glean-greater-value-from-social-media-measurement/
Add a comment...

Post has attachment
Many digital marketing agencies promote earned media value as a way to judge the effectiveness of PR, influencer marketing and other types of social media marketing. It provides a simple number to compare earned media and social media to paid advertising, they say. Yet many PR and marketing measurement experts lambast the metric as nonsensical and useless. https://glean.info/measurement-experts-criticize-earned-media-value-emv-worthless-metric/
Add a comment...

Post has attachment
Difficult clients are a major headache for PR pros. Establishing fixed ground rules and expectations, including agreement on measuring PR results, at the start of the relationship will help manage unreasonable clients.
https://glean.info/6-tips-for-dealing-with-difficult-pr-clients/
Add a comment...

Post has attachment
Crafting a public apology that appears sincere and mollifies the offended or damaged parties requires careful wording. PR pros can learn lessons on creating apologies by examining examples of carefully crafted and effective corporate apologies. #PublicRelations #CrisisCommunications
https://glean.info/5-examples-superb-company-apologies/
Add a comment...

Post has attachment
The results of well-planned survey often generate stunning media placements. PR experts offer these tips to help ensure that surveys win widespread publicity for your organization. #PublicRelations #Publicity #OnlineSurveys
https://glean.info/how-to-develop-surveys-that-produce-outsize-publicity/
Add a comment...

Post has attachment
Political donations expose companies to reputational risks and customer boycotts. That’s especially true when companies support politicians with views that contradict values the companies champion in public. Even if those contributions may be indirect through associations, media investigations may expose the donations or financial support and portray the donor companies as hypocritical. #PublicRelations #CampaignFinance #ReputationManagement https://glean.info/political-donations-increase-reputational-business-risks/
Add a comment...

Post has attachment
More than ever, corporate managers demand to know how PR contributed to business objectives. PR pros who cannot prove how they helped meet business goals place their budgets at risk, yet PR measurement remains challenging. https://glean.info/essential-steps-to-prove-pr-value/
Add a comment...

Post has attachment
Well-developed contracts with social media influencers specify expectations and help protect brands from rogue behavior. Although some contract clauses may seem overly restrictive, professional influencers may appreciate explicit expectations that help them meet the brand’s underlying goals. #InfluencerMarketing https://glean.info/9-essential-elements-of-influencer-marketing-contracts/
Add a comment...

Post has attachment
Through social media listening, McDonald’s resolves customer service issues, answers questions about its brand, and changes its menu to deliver items customers want. McDonald’s pays particular attention to the content of all social media posts and also aggregates the data for analytics on trends. While most organizations don’t see the millions of mentions that McDonald’s does, they can gain similar benefits from social media monitoring. https://glean.info/how-mcdonalds-uses-social-media-listening/
Add a comment...

Post has attachment
Impressions remain one of the most common and controversial metrics for PR and marketing. The metric offers limited value and is often misunderstood and misused. Measurement experts urge PR pros to seek alternative metrics and avoid multipliers. #PRmeasurement #MarketingMeasurement https://glean.info/impressions-the-lethal-pr-measurement-trap/
Add a comment...
Wait while more posts are being loaded