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Andrea Faville
Works at Google
Lived in San Francisco, CA
1,114 followers|40,390 views
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Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit http://goo.gl/j2TuLM and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.

#googleplusupdate
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Andrea Faville

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This should not be missed.
 
The modern web enables all kinds of new experiences that can connect people with history in new and powerful ways. That’s why we’re excited to share “March on Washington”, a new web experience  from our friends at the National Park Foundation, that brings to life the historic speech “I Have a Dream” that Dr. King delivered nearly 50 years ago with an immersive recording & photomontage. Using the web, you can also virtually take place in this historic event by recording yourself repeating back Dr. King’s famous words. 

Head over to www.wearestillmarching.com on a laptop, phone, or tablet to give it a try. #marchon
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Andrea Faville

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Another way to discover awesome people and pages

With so many awesome people and pages on Google+, you may be looking for suggestions on who to follow next. That's why we're launching a feature that makes it easier to discover individuals and brands based on your interests.

To get started, just click on "People" in the app menu, and you'll see a new tab called "Discover": plus.google.com/people/follow/. From there you can select a category (like Photography or Technology), and browse through the suggestions. To access this feature on mobile, tap “People” in the app menu, swipe to "Interesting people & pages,” then tap “View all.”

We hope this update helps you find great content and lasting connections on Google+. Let us know what you think in the comments!

#googleplusupdate
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Andrea Faville

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And on Thursdays, we wear blue shirts. +Aaron Stein +* +Susan Cadrecha 
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SmileDrive, the new social driving app is out! Talent from Google+ and YouTube feature in the campaign, too. 
 
Today, Volkswagen introduced its SmileDrive social driving app and web platform, powered by Google. Download to your Android phone and login with your G+ account to get started. goo.gl/Z54OYR
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Andrea Faville

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Getting in on the #cronut  craze...2+ hours in line and worth every second!
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Andrea Faville

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Happy birthday, +KIT KAT ! Mmmmmm, Kit Kat. 
 
Happy Birthday KITKAT! 78 years old Today!

Have a Break. Have a KITKAT.
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Hi
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A big Google+ welcome to +Kate White ! One of my favorite people, and a great source of inspiration, career wisdom and general fabulousness.
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Andrea Faville

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This is amazing. 
 
Close enough. :)
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