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Bath Mate
Works at DX Products
Lives in Horbury WF4 5ER, United Kingdom
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Bath Mate

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Bath Mate

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Bath Mate

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Bath Mate

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Bathmate - A British Icon
The story so far

Wakefield, England – The year 2004

Bathmates Inventor John Oakes recalls how bathmate came in to being, a friend of Johns had had a serious spinal injury meaning he could no longer gain and maintain an erection, John an expert in hydraulic engineering looked at the products that were currently available on the market and thought he could do a lot better. How right he was, John invented the world’s first penis pump designed to be used specifically in water creating hydraulic pressure around the penis.

John says” hydraulic pressure is uniform and even unlike air which when pressurised become spongy and inconsistent, the key to bathmates success is the consistent pressure our pumps produce giving consistent results.”

John gave the first edition bathmate to his friend and the results were nothing short of amazing, this led John to believe there was a market for his invention...

Wakefield, England – Today

Bathmate was launched onto the market in 2006. At that time the Bathmate was manufactured in a small factory in Wakefield, England, but by 2010 the sales were reaching such high levels additional manufacturing space was needed. The whole operation was relocated to new factory in Dewsbury – just a few miles from Wakefield – in the summer of 2010.

In 2012 more new products were brought to the market, including the Hydromax X 30. This latest Hydromax water pump was fitted with a new design of bellows made from a “state of the art” Elastomer. This provided Hydromax X30, when used in water, the maximum negative vacuum pressure allowed by the medical authorities, making it the most powerful and at the same time safest penis pump on the market.

These new products were introduced to the market in October 2012, initial sales outstripped production capacity, clearly the Hydromax was what the market had been waiting for, sales rapidly grew all over the world, bathmate is now sold in seventy countries a truly global brand

In 2013 further new products were added to the Hydromax range, including the X40 and then the latest “Super Pump”, the Xtreme. All this put the manufacturing facility under pressure once more and a further relocation became necessary. A four acre site in Wakefield, one hundred metres from Bathmate’s original home, proved ideal: an existing factory three times the size of the Dewsbury site already existed, the site also has acres of land to expand the factory if need be.

The site was purchased and the new factory refurbished during the autumn of 2013, UM products total investment in the site and the latest manufacturing technology totalled over £1 million. The whole operation moved from Dewsbury just prior to Christmas last year. The foresight in purchasing the four acres of land along with the factory soon became very apparent. During the refurbishment period sales had once again increased significantly, and even as the manufacturing operation were moving in during December 2013 plans were already being made for building a substantial extension to the factory.  

New Products

The story doesn’t end there UM Products have several new products ready to launch the first of these is the bathmate Hydro douche which will be available to order on the first of July. 

Tim Brown Brand Manager at bathmate explains the reasons behind the development of the Hydro douche, Tim says “Douches have been around for a long time, but like a lot of products there hasn’t been any significant steps forward in design or materials. We researched the market extensively and listened carefully to our target audience, we believe we now manufacture the best douche available”

Some of the key features and benefits of the new douche are:

Every component is made from medical grade material – Ensuring safe hygienic use

Gravity fed system – Puts the user in total control no nasty spikes in pressure or temperature

Completely controllable – You control the temperature of the water that fills the collection vessel; you also control the flow rate with the hand controller

Adaptive Shower connector - Fits any shower

Lifetime guarantee on all parts – If for any reason any part of the douche fails we will replace the part free of charge

Easy to use – designed to be intuitive, making the use very easy

It’s a smart douche it has a PHD (Personal Hygiene Device) in cleaning

9” Nozzle - Ensuring thorough cleanliness

Multi direction flow Nozzle- Makes sure you get a 360 degree clean

Hygienic Wand Holder – Keeping the nozzle away from contaminates

In Store Displays

Bathmate also offer a range of in store displays, Tim says “for a long time bathmates success was attributed to internet sales, but there is a big market in bricks and mortar retail as well, the key to selling bathmate through bricks and mortar is to provide customers with effective education about bathmate products, we do this by providing our resellers with some very effective in store displays”

The displays are available through all major distributors of bathmate worldwide, or you can contact Tim direct at

Bathmate Leading the Way

Bathmate and Hydromax are truly global brands. All Bathmate and Hydromax products are manufactured at our UK factory to stringent, internationally accepted quality standards and using only the very best of materials.

To become part of the bathmate success story email   


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Horbury WF4 5ER, United Kingdom
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