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Marin Software
616 followers -
Marin offers the complete revenue acquisition management platform, incorporating the workflow, analytics, and optimization tools necessary to enable marketers to save time, make better decisions, and improve financial results.
Marin offers the complete revenue acquisition management platform, incorporating the workflow, analytics, and optimization tools necessary to enable marketers to save time, make better decisions, and improve financial results.

616 followers
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Marin Software's posts

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Today we took on the Ice Bucket Challenge to help strike out ALS! Thanks to everyone who donated and participated. We nominate John Nicoletti at Google, David Pann at Bing, and Alex Mrazek at Yahoo.

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Whether you're just dabbling in retargeting or running full-fledged programs, we want your input! Take this quick 5-minute survey and you'll be entered to win an iPad mini.

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The 80/20 rule, which states that 80% of your profitability comes from 20% of your customers, is a good place to start when segmenting customers based on customer lifetime value. Here are some recommendations for creating relevant customer segments.

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Whether you’re just getting started with retargeting or you’ve been at it for a while now, we all make mistakes from time to time. If you find yourself falling into any of these common traps, here are some suggestions to get yourself out, from the experts at Perfect Audience.

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It’s important to segment your customer data to gain useful insights, but the relevant segments may not become apparent until you start wading through financial data. In our latest blog post, we’ll discuss three important financial factors you’ll need for your customer lifetime value calculations.

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Retargeting is a proven and cost-efficient way to quickly reach your customers with advertising that can drive 2-3x more clicks and 10x as much ROI. Learn how to retarget across Twitter, Facebook and the Web from the experts at Perfect Audience in our upcoming webinar (June 26 at 9am PST). Register now!

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Now that Father’s Day and Mother’s Day are behind us, we thought it would be interesting to take a look at the paid search activity around these holidays. While it wasn’t surprising that Mother’s Day came out ahead, the disparity was. 

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Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.

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Curious about that eBay report that's been making the rounds? Wondering whether or not online advertising is living up to its promise? Matt Ackley, current Marin CMO and former VP at eBay, gives his take in our latest blog post.

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We welcomed Perfect Audience into our Marin Software family earlier this month, and we can’t wait for our customers to learn how great they are! If you’re getting ready to launch your first dynamic retargeting campaigns using their solution, here’s a pre-flight checklist of things to look for to make sure your campaigns reach orbit.
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