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Marin Software
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Today we took on the Ice Bucket Challenge to help strike out ALS! Thanks to everyone who donated and participated. We nominate John Nicoletti at Google, David Pann at Bing, and Alex Mrazek at Yahoo.
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The 80/20 rule, which states that 80% of your profitability comes from 20% of your customers, is a good place to start when segmenting customers based on customer lifetime value. Here are some recommendations for creating relevant customer segments.
The 80/20 rule, which states that 80% of your profitability comes from 20% of your customers, is a good place to start when segmenting customers based on customer lifetime value. Here are some recommendations for creating relevant customer segments.[...]
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It’s important to segment your customer data to gain useful insights, but the relevant segments may not become apparent until you start wading through financial data. In our latest blog post, we’ll discuss three important financial factors you’ll need for your customer lifetime value calculations.
It's important to segment your customer data to gain useful insights, but the relevant segments may not become apparent until you start wading through financial data. In this post, we’ll discuss three important financial factors you’ll need for your customer lifetime value calculations.[...]
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Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.
Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.[...]
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We welcomed Perfect Audience into our Marin Software family earlier this month, and we can’t wait for our customers to learn how great they are! If you’re getting ready to launch your first dynamic retargeting campaigns using their solution, here’s a pre-flight checklist of things to look for to make sure your campaigns reach orbit.
We welcomed Perfect Audience into our Marin Software family earlier this month, and we can't wait for our customers to learn how great they are! If you're getting ready to launch your first dynamic retargeting campaigns using their solution, here's a pre-flight checklist of things to look for to make sure your campaigns reach orbit.
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Are you at #SMX Advanced? Visit us at Booth #19 and enter to win an iPad mini!
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Marin Software

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Whether you're just dabbling in retargeting or running full-fledged programs, we want your input! Take this quick 5-minute survey and you'll be entered to win an iPad mini.
Marin Software is conducting research on advertising retargeting trends. We'd love to hear about your current and future plans for retargeting.
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Whether you’re just getting started with retargeting or you’ve been at it for a while now, we all make mistakes from time to time. If you find yourself falling into any of these common traps, here are some suggestions to get yourself out, from the experts at Perfect Audience.
Whether you’re just getting started with retargeting or you’ve been at it for a while now, we all make mistakes from time to time. If you find yourself falling into any of these common traps, here are some suggestions to get yourself out, from the experts at Perfect Audience.[...]
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Retargeting is a proven and cost-efficient way to quickly reach your customers with advertising that can drive 2-3x more clicks and 10x as much ROI. Learn how to retarget across Twitter, Facebook and the Web from the experts at Perfect Audience in our upcoming webinar (June 26 at 9am PST). Register now!
Did you know? 98% of visitors to your website leave without converting. No matter how memorable or interesting your business is, people are leaving without signing up, buying, or contacting you. Retargeting is a proven and cost-efficient way to quickly reach your customers with advertising that ...
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Now that Father’s Day and Mother’s Day are behind us, we thought it would be interesting to take a look at the paid search activity around these holidays. While it wasn’t surprising that Mother’s Day came out ahead, the disparity was. 
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Curious about that eBay report that's been making the rounds? Wondering whether or not online advertising is living up to its promise? Matt Ackley, current Marin CMO and former VP at eBay, gives his take in our latest blog post.
There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Here's Marin CMO Matt Ackley's take on the subject.
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Tip of the Week: When advertising on mobile, make sure to pay close attention to your ad position. Our research shows that going from position 1 to position 2 in mobile results in as much as a 50% drop in conversions. 
Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be […]
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People
Have them in circles
583 people
Desiree Primus's profile photo
Miroslav Ivanov's profile photo
Advance to the Top, Inc.'s profile photo
Pete Prestipino's profile photo
Helena Pettersson's profile photo
White Shark Media®'s profile photo
marc hoeft's profile photo
снежана санюк's profile photo
David Grilli's profile photo
Contact Information
Contact info
Phone
(415) 399-2580
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Address
123 Mission Street 25th Floor San Francisco, CA 94105
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Marin offers the complete revenue acquisition management platform, incorporating the workflow, analytics, and optimization tools necessary to enable marketers to save time, make better decisions, and improve financial results.
Introduction
Marin directly addresses a number of challenges by allowing marketers to:
  • Better manage complexity by becoming more efficient in responding to shifting market and technology trends
  • Gain visibility and control across programs to make better decisions about where and how to allocate marketing spend
  • Optimize for revenue outcomes through predictive bidding tools and intelligent recommendations
Our customers, including many of the world’s largest interactive agencies and advertisers, rely on Marin Software’s platform to manage more than $4.0 billion of annual marketing spend. Leading advertisers using Marin include University of Phoenix, Macy’s, Razorfish, Neo@Ogilvy, PriceGrabber, Symantec and Salesforce.com.