Marin directly addresses a number of challenges by allowing marketers to:
- Better manage complexity by becoming more efficient in responding to shifting market and technology trends
- Gain visibility and control across programs to make better decisions about where and how to allocate marketing spend
- Optimize for revenue outcomes through predictive bidding tools and intelligent recommendations
Our customers, including many of the world’s largest interactive agencies and advertisers, rely on Marin Software’s platform to manage more than $4.0 billion of annual marketing spend. Leading advertisers using Marin include University of Phoenix, Macy’s, Razorfish, Neo@Ogilvy, PriceGrabber, Symantec and Salesforce.com.