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Chuck Martin
Works at MediaPost Communications
Lives in Boston, MA
720 followers|20,864 views
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Chuck Martin

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Banks getting closer to mobile shopping
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Chuck Martin

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The goals of mobile shoppers vs. the goals of retailers
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My guest blog on mobile payments at MasterCard for Mobile world Congress
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On mobile shoppers and interactive, in-store screens
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Chuck Martin

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Do you want retailers to track you via your smartphone as you shop?
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Hi Chuck, I don't believe anybody wants to be tracked. It would be interesting to see how much tracking customers would endure if they would get something in return. For example we offer in shop customers free WiFi if they give the shop owner the permission to contact them. Since this is normally means giving the shop owner access to their - already public - social media information, customers don't have to reveal additional information. Hence the hurdle is low and they don't mind too much handing over their public social media information. I assume customers would have more concerns if we wanted to track other things, such as how they shop, what offers they compare how and where they buy in the end. Customer's social conscience might make them feel guilty of showrooming and thus they probably would mind to get tracked. Cheers, Karl

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Mobile payments and the question of consumers will pay to do it
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People
Have him in circles
720 people
Work
Occupation
Editor, mCommerce Daily, Columnist, MediaPost
Skills
Mobile, keynote speaker, mobile mobile marketing speaker
Employment
  • MediaPost Communications
    Editor, mCommerce Daily, 2013 - present
  • Best-selling Author of Mobile Influence
    Mobile Future Institute, 2005 - present
  • Best-Selling Author of The Third Screen
    Mobile Future Institute, 2010 - 2012
  • Best-Selling Author of The Smartphone Handbook
  • IBM
    Vice President
  • Interactive Age
    Founding Publisher
  • Information Week Magazine
    Associate Publisher
Basic Information
Gender
Male
Story
Tagline
NY Times Business Bestselling author, keynote speaker internationally on all things mobile
Introduction

Chuck is CEO of Mobile Future Institute and Editor of the mCommerce Daily at MediaPost Communications, where he writes the daily MobileShopTalk column. He has been a leading pioneer in the digital interactive marketplace for more than a decade.

He is the author of Mobile Influence (The New Power of the Consumer), The Third Screen (Marketing to Your Customers in a World Gone Mobile) in which he defines the implications, strategies and tactics for businesses to thrive in the mobile revolution.   

The Mobile Future Institute is a U.S-based think tank that focuses on business strategies and marketing tactics for a world gone mobile.  Martin is a New York Times business bestselling book author of numerous books, including The Digital Estate, Net Future, and Max-e-Marketing in the Net Future (co-author). He is also a former Vice President of IBM.

 

 

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Boston, MA
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1-603-750-3020
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603-750-3020
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Chuck Martin's +1's are the things they like, agree with, or want to recommend.
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Raul Colon - Finding Practical IT Solutions for Complex Problems. My Thoughts on Many Topics. New Dad; SXSW 2011; About; Best Of; Contact; V