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Guiding your online presence
Guiding your online presence

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Why are you Advertising?
I talk to a lot of small business owners that want to bring attention to their business through advertising. This is a great idea, but it’s important to realize that a good advertising campaign involves more than just the ads. Sure you can always drop $50 on promoting a Facebook post to see what happens,… https://buff.ly/2iPzCw7
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2017 Metrics: Why a Year-End Review Matters
If you haven’t yet done your 2018 planning taking the time to review your 2017 metrics is a good place to start. You likely have good idea of who your top customers are and what your best sellers are, but do you know what motivates someone to buy from you? As you look forward to… https://buff.ly/2hZiIaE
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8 Lead Magnets to use on your website
Lead magnets are incentives (read bribes) that offer up a specific piece of knowledge in exchange for a user’s contact info. Lead magnets are a great way to bring in leads off your website and kick start the sales funnel. Here are eight ideas on lead magnets you can use on your own site: 1.… https://buff.ly/2zSGGPd
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5 Tips for Every Small Business Website - 5 Business Rules
Website can go a long way in establishing credibility for a small business, but a website must create a good experience for the user. In this episode of 5 Business Rules, Monika Jansen and I offer up five essential elements you must be aware of to make your website work for you. Spend 4 minutes… https://buff.ly/2yXXR2m
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What is a sales funnel?
A sales funnel is a marketing term that refers to the process companies lead customers through when purchasing products. While most small business owners have a series a steps to move prospects through the buying process, a sales funnel brings a formal approach that defines the various phases of a client cycle. It also helps… https://buff.ly/2yB988w
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5 Tricks to Marketing on Snapchat: 5 Business Rules
Snapchat is the current darling of social networks with more than 300 million active users and 9,000 snaps per second. More than 50% of teens use the network daily and over 30% say they use it because their parents don’t. With 45% of Snapchat users under the age of 24, it’s hard for many marketers… https://buff.ly/2ylXVIT
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Online payments – a world of options
Most small business owners accept two types of payment: check or credit card. Some businesses still take cash and the occasional customer likes to set up an ACH or wire transfer. These are all standard types of payment that are easy to understand and account for. But they are no longer the only options. With… https://buff.ly/2xZmOVN
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5 Things to Know about Bitcoin – Business Rules
I’m willing to bet you’ve heard of bitcoin, but you may be hard pressed to explain what it really is. Many people have vague ideas around bitcoin, but not every business owner is aware of how popular of a payment platform it’s becoming. In this episode of 5 Business Rules, Monika Jansen and I sat… https://buff.ly/2yrQyMB
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How to Craft a Drip Campaign https://buff.ly/2ybLr5h
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A value proposition helps people understand what you can do for them (and make sales!)
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