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Digital Marketing HQ
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Digital Marketing HQ - Smarter Marketing For Your Small Business
Digital Marketing HQ - Smarter Marketing For Your Small Business

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Ensuring that you have a presence on the most popular business web directories so that possible clients can find you is critical to any digital marketing plan.

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Although the WP framework is already fairly well optimized to be search engine friendly, there are a few extra (and in my opinion essential) WordPress plugins that really boost the SEO effectiveness of your website.

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Whether it be article writing (Blogging), Video marketing or Podcasting, the content you create for your business’ online presence can be fun and lucrative.

But content marketing can also be hard, at times it can be a real drag and it’s one of many things that small business owners can ‘put on the back burner’ for indefinite time periods.

I’m guilty of this too, just looking back over the blog posts published here at DigitalMarketingHQ I can see there were sometimes huge gaps between publication dates.

It never felt like a long time to me, in my head I was thinking it had been a few weeks since I published something. In reality it was more like a few months....

http://www.digitalmarketinghq.com/content-marketing/content-creation-schedule/

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In this video tutorial I show you how to re-purpose your existing blog content by converting your articles into PDF documents to syndicate to document sharing websites.

This is a really quick and easy way to get your content out to a wider audience, bring traffic to your website and because you can embed links into PDFs, you can get some SEO benefit too.


http://www.digitalmarketinghq.com/content-marketing/convert-post-pdf/

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If you are using content marketing and blogging for your business you have more than likely already had a run in with comment spam.

http://www.digitalmarketinghq.com/search-engine-optimization/blog-commenting-link-building/

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Included as part of the Digital Marketing HQ content marketing packages, is a number of mini sites which are also referred to as web 2.0 sites.

I thought I would go into more detail about this part of the strategy as some small business owners may not know what a web 2.0 is, or why it is a benefit to have them.

http://www.digitalmarketinghq.com/search-engine-optimization/web2-0seo/

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You can make easy yet informative videos for your business website with nothing more than some good quality photos relating to your business, some free software you probably already have on your computer and an hour or two of your time.

After following this tutorial  you will have a nice showcase video for your business which can be placed on your website, your YouTube channel and other video sharing sites.

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Set Up an Email Newsletter Opt-in Form on Your Website

Start building your subscriber list today using this guide and some free tools.

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Follow these simple and easy tips to get your social media customer service line up and running:


http://www.digitalmarketinghq.com/social-media/customer-service-social-networking/

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Video services like YouTube are a popular and affordable means of reaching out to your target customers and an opportunity to build trust in your services and products. You can be a hard-seller and go all out in pushing your wares, or you can be a little more subtle in building your credibility and your brand.
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