Arjan Dijk joined Google in September 2008 and is Google’s Vice President of Small Business Marketing. His main responsibility and passion is to help small businesses across the world to get on-line and be more successful on-line. Arjan has more than 20 years of marketing management experience. He worked for 5 years for Capital One Europe heading up the Marketing function and being member of the Executive Leadership Team. Before joining Capital One, Arjan held Brand and Marketing Management roles with Unilever in the world of Ice Cream and Frozen Foods in Europe. Arjan has a BBA degree, a MSc degree in Sociology (University of Amsterdam, Harvard University) and an MBA from INSEAD. He relocated 4 years ago from London to San Francisco to work at the Google offices in Mountain View. In addition to his Google job, Arjan is executive board member of the Direct Marketing Association.