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Helping small businesses build business assets on the web
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Your Website - A Cornerstone of Visibility
A Time Stamp Summary

The final episode of the Small Business WebTech show was a memorable one.  On hand were 3 giants of Internet marketing - +David Amerland , +Ammon Johns , and +Mark Traphagen 
- along with special guest host, +Gina Fiedel , to discuss how small businesses should approach and use their websites to increase their online visibility.

An extra treat was having SEO and search engine expert, +Bill Slawski , stop by to add his thoughts on the subject.  +John Moore and I were honored to host such an illustrious group and are deeply grateful for their participation.

The hour flew by, filled with sound advice and valuable perspective for small business people.  Following is a time stamp summary of the show with some of the highlights and nuggets that were shared.  Desktop users simply click on any time stamp to hear that part of the discussion.  For those on mobile, move the slider under the video to that time in the show.  Enjoy!

2:25 - Introduction of our panel and guests

5:08 - +John Moore  recaps this 3 part series on using your website as a business asset.

7:17 - +Gina Fiedel's introductory remarks - .  Be mindful of what you want to be known for - conscious visibility.

9:10 - +John Moore  asks the panel to share their introductory thoughts on web visibility as it relates to your website.

9:17 - +Mark Traphagen  - Break out of the pattern of looking for magic tricks or a quick fix.  You need the right mindset.

12:14 - +Ammon Johns  - You want to be known for the right things; which means you have to be seen doing the right things - often.  Transparency is important.

13:58 - +David Amerland  - Visibility is about connecting with the people who are right for you.

16:34 - +Gina Fiedel  asks for some clarification of terms such as SEO, SEM, internet marketing, digital marketing, etc.

17:43 - +David Amerland  - Everything now comes under the marketing umbrella.

19:42 - +Mark Traphagen  - You have to prioritize.  Number 1 priority is build a business that is so awesome that people want to share it with others.

22:17 - +Ammon Johns - Marketing comes down to word of mouth… amplifying word of mouth or faking word of mouth.

23:38 - +Bill Slawski  - Listening and being social is part of the equation, also.

28:00 - +Mark Traphagen  - Technical SEO should not be ignored because that is what enables all your other efforts.

30:12 - +David Amerland  - Your website should be where you focus on the real value your business delivers to the people it serves, answering specific questions which showcase your expertise.

31:27 - +Mark Traphagen  - the content on your website can be a sales tool as well as a SEO tool.

33:08 - +John Moore  asks about the hallmarks of a quality website.

33:34 - +David Amerland  discusses the 4 Es: experience, everywhere, exchange (of value), evangelist - and how they relate to your website.

36:19 - +Ammon Johns  discusses the relevance of the 4 Ps: product, place, price, promotion

38:29 - +Mark Traphagen  - You have to approach your website from the viewpoint of your customers and prospective customers.

40:10 - +Ammon Johns  - You need contrast for visibility.  But being remembered and being top of mind is the ultimate form of visibility.

43:10 - +Bill Slawski  gives an example of how your website can answer questions

43:43 - +Mark Traphagen expands on being memorable.

45:21 - +Gina Fiedel  asks about priorities.

46:03 - +David Amerland  - Start with your strengths, make it transparent,and it will then cascade into a lot of other areas.

48:16 - +Ammon Johns  - Start with your existing customers.  Help them and help their voices to be heard.  Give them reasons to talk about you.

51:18 - +John Moore  asks how small businesses sometimes shoot themselves in the foot.

51:46 - +Ammon Johns  - People follow what they read without thinking "is this my business model".  Apply what you read carefully.

52:48 - +Mark Traphagen  - Losing focus.  Don't get caught in a blame psychology.  Take control of things you can change.

54:42 - +David Amerland  - Don't take short cuts.  Look inward first.

Closing Thoughts

58:18 - +David Amerland  - Your business has to be about more than making money.

59:11 - +Ammon Johns  - If you've got a great business, people will want to see it.

103:11 - +Mark Traphagen  - Fan the small flames.  Find where the flame is burning.  That's how you get scale-ability..

1:04:39 - +Gina Fiedel - Be realistic with your resources but not self-limiting.

1:05:14 - +Bill Slawski - You don't have to do things alone.  Find people who support you.

Special thanks to our engaged audience for your comments and questions during the show!

Posted by +Marilyn Moore for +RightStart Websites

#webvisibility #smallbusinessmarketing #SmallBusinessWebTech  

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Most business owners struggle daily with getting their business in front of potential customers. This activity is constant and never ending.  There are a lucky few that have history and current trends on their side and wonder what the fuss is about, but for the rest of us.. it’s a mountain to climb, a desert to cross where the mirages are many and the canyons deep.

Micro/small businesses especially find this daunting because there is never the time or resources to do all of the things that marketing gurus have traditionally suggested.  What is even more frustrating is the barrage of “instant success” schemes promoted everywhere one looks.  From TV to the email inbox the promise of getting rich “if you just do this” leaves the business owner confused at best, wasting time and resources at worst.

Was there a  simpler time, was it always this hard?

“...going back to a pre-industrial revolution time, when you've gone to the village square in a village where you didn't need to go to a lot of trouble to introduce yourself and interact with these people. You got a sense of who they were, you could see what they were doing, you established trust in your relationships that way. And everybody - and if you wanted to find out something about somebody, or if you needed a service, even if you couldn't find it there, eventually somebody in that village knew where to direct you.”  (David Amerland)

For a while we lost this simplicity.  Advertising was pushed at the customer via more and more expensive and aggressive print ads, TV commercials, and junk mail.  Marketing became a dirty word for many “customers”. The resistance grew, it got harder and more expensive to push through the din and dross and build a meaningful business based on that simpler time.

Small businesses now have access to an opportunity that levels the playing field a bit -  and that is the tried and true website.  This is a place on the global village square that each business can own that cuts through so many barriers.  *The key is how to leverage it correctly.*  It is NOT the “field of dreams”, or “instant coffee” and you do have to position your site correctly, but each business owner has a chance to stake a claim in that global marketplace for the cost of hosting, a good ear to their customer’s needs reflected in the website design, and a bit of elbow grease.

Much of that din and dross is still lingering in the air but the “times are a changin” (Bob Dylan). And who better to help us see the way into these changes than our dynamic trio and “dream panel” : David Amerland, Ammon Johns, and Mark Traphagen.

Let’s meet at the “village square” of  Google’s Hangouts on Air and get some honest and down to earth guidance on making your business more visible through your website.

About Our Guest Host

+Gina Fiedel is the founder and owner of the web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Ammon Johns is a well respected veteran of online marketing highly regarded in the SEO industry.  Since 1996 he has worked with clients of all sizes, in all markets, and in every way (in-house, agency, and private consultant).

He’s as well known for his frank, no-nonsense, practicality as for the innovations he brings to the field, and the testimonials and recommendations he has indicate the respect, and influence, he has in SEO.

+Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise

Mark has a wide reputation as an expert on Google+, and influencer marketing. His stated mission is to help you get seen and heard, to help get a business’s message out and bring in people who want and need what they have to offer. Mark considers his special know-how is in the intersection of social and search.

Mark shares his ideas as he writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences which include: MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

+David Amerland is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

If you are in the San Diego area and want to join the live broadcast you can register for the event at the Oceanside Chamber here:

http://www.meetup.com/WebTechBusiness/events/224238550/

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#smallbusinesswebtech   #smallbusiness   #seo   #visibility  

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Most business owners struggle daily with getting their business in front of potential customers. This activity is constant and never ending.  There are a lucky few that have history and current trends on their side and wonder what the fuss is about, but for the rest of us.. it’s a mountain to climb, a desert to cross where the mirages are many and the canyons deep.

Micro/small businesses especially find this daunting because there is never the time or resources to do all of the things that marketing gurus have traditionally suggested.  What is even more frustrating is the barrage of “instant success” schemes promoted everywhere one looks.  From TV to the email inbox the promise of getting rich “if you just do this” leaves the business owner confused at best, wasting time and resources at worst.

Was there a  simpler time, was it always this hard?

“...going back to a pre-industrial revolution time, when you've gone to the village square in a village where you didn't need to go to a lot of trouble to introduce yourself and interact with these people. You got a sense of who they were, you could see what they were doing, you established trust in your relationships that way. And everybody - and if you wanted to find out something about somebody, or if you needed a service, even if you couldn't find it there, eventually somebody in that village knew where to direct you.”  (David Amerland)

For a while we lost this simplicity.  Advertising was pushed at the customer via more and more expensive and aggressive print ads, TV commercials, and junk mail.  Marketing became a dirty word for many “customers”. The resistance grew, it got harder and more expensive to push through the din and dross and build a meaningful business based on that simpler time.

Small businesses now have access to an opportunity that levels the playing field a bit -  and that is the tried and true website.  This is a place on the global village square that each business can own that cuts through so many barriers.  *The key is how to leverage it correctly.*  It is NOT the “field of dreams”, or “instant coffee” and you do have to position your site correctly, but each business owner has a chance to stake a claim in that global marketplace for the cost of hosting, a good ear to their customer’s needs reflected in the website design, and a bit of elbow grease.

Much of that din and dross is still lingering in the air but the “times are a changin” (Bob Dylan). And who better to help us see the way into these changes than our dynamic trio and “dream panel” : David Amerland, Ammon Johns, and Mark Traphagen.

Let’s meet at the “village square” of  Google’s Hangouts on Air and get some honest and down to earth guidance on making your business more visible through your website.

About Our Guest Host

+Gina Fiedel is the founder and owner of the web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Ammon Johns is a well respected veteran of online marketing highly regarded in the SEO industry.  Since 1996 he has worked with clients of all sizes, in all markets, and in every way (in-house, agency, and private consultant).

He’s as well known for his frank, no-nonsense, practicality as for the innovations he brings to the field, and the testimonials and recommendations he has indicate the respect, and influence, he has in SEO.

+Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise

Mark has a wide reputation as an expert on Google+, and influencer marketing. His stated mission is to help you get seen and heard, to help get a business’s message out and bring in people who want and need what they have to offer. Mark considers his special know-how is in the intersection of social and search.

Mark shares his ideas as he writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences which include: MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

+David Amerland is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

If you are in the San Diego area and want to join the live broadcast you can register for the event at the Oceanside Chamber here:

http://www.meetup.com/WebTechBusiness/events/224238550/

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#smallbusinesswebtech   #smallbusiness   #seo   #visibility  

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Most business owners struggle daily with getting their business in front of potential customers. This activity is constant and never ending.  There are a lucky few that have history and current trends on their side and wonder what the fuss is about, but for the rest of us.. it’s a mountain to climb, a desert to cross where the mirages are many and the canyons deep.

Micro/small businesses especially find this daunting because there is never the time or resources to do all of the things that marketing gurus have traditionally suggested.  What is even more frustrating is the barrage of “instant success” schemes promoted everywhere one looks.  From TV to the email inbox the promise of getting rich “if you just do this” leaves the business owner confused at best, wasting time and resources at worst.

Was there a  simpler time, was it always this hard?

“...going back to a pre-industrial revolution time, when you've gone to the village square in a village where you didn't need to go to a lot of trouble to introduce yourself and interact with these people. You got a sense of who they were, you could see what they were doing, you established trust in your relationships that way. And everybody - and if you wanted to find out something about somebody, or if you needed a service, even if you couldn't find it there, eventually somebody in that village knew where to direct you.”  (David Amerland)

For a while we lost this simplicity.  Advertising was pushed at the customer via more and more expensive and aggressive print ads, TV commercials, and junk mail.  Marketing became a dirty word for many “customers”. The resistance grew, it got harder and more expensive to push through the din and dross and build a meaningful business based on that simpler time.

Small businesses now have access to an opportunity that levels the playing field a bit -  and that is the tried and true website.  This is a place on the global village square that each business can own that cuts through so many barriers. The key is how to leverage it correctly.  It is NOT the “field of dreams”, or “instant coffee” and you do have to position your site correctly, but each business owner has a chance to stake a claim in that global marketplace for the cost of hosting, a good ear to their customer’s needs reflected in the website design, and a bit of elbow grease.

Much of that din and dross is still lingering in the air but the “times are a changin” (Bob Dylan). And who better to help us see the way into these changes than our dynamic trio and “dream panel” :+David Amerland, +Ammon Johns, and +Mark Traphagen.

Let’s meet at the “village square” of  Google’s Hangouts on Air and get some honest and down to earth guidance on making your business more visible through your website.

About Our Guest Host

+Gina Fiedel is the founder and owner of the web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Ammon Johns is a well respected veteran of online marketing highly regarded in the SEO industry.  Since 1996 he has worked with clients of all sizes, in all markets, and in every way (in-house, agency, and private consultant).

He’s as well known for his frank, no-nonsense, practicality as for the innovations he brings to the field, and the testimonials and recommendations he has indicate the respect, and influence, he has in SEO.

+Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise

Mark has a wide reputation as an expert on Google+, and influencer marketing. His stated mission is to help you get seen and heard, to help get a business’s message out and bring in people who want and need what they have to offer. Mark considers his special know-how is in the intersection of social and search.

Mark shares his ideas as he writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences which include: MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

+David Amerland is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#smallbusinesswebtech   #smallbusiness   #seo   #visibility  

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Added photos to Making Your Business More Web Centric.

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Why is this web stuff so hard?

Actually it is no harder that any other marketing you might want to do.  The problem for most businesses, large and small is that it is hard to "just buy it" off the shelf.  

This is because you are putting your business out there for the world to see and it is either YOU defining your business or letting others define it for you.  

Which would you choose?

This coming Monday afternoon 2:00 pm, at the Chamber offices we will be doing a live broadcast with a panel of web professionals and we will be discussing: "Making Your Business More Web Centric".  

Come and join us, and don't leave your business for others to  define!!

(Details in the link at the bottom of the content below)

+John Moore posting for +RightStart Websites 
What does it mean to make your business more "Web Centric"?

You know what that means, right?

"Ahhhh, yeah….. I have a website, what else do I need?"

Generally for most micro/small businesses, at best, it begins and ends with "Having a Website".

Ten years ago that might have gotten you a high five.. (though, seriously it should have meant so much more even then). 

Today it would get you a sad head-shaking from any serious marketing or business development professional. 

So.. what do you do?

I'm sure you've heard all the buzz words: Social Media, SEO, Search marketing,  Blogs, Email Marketing, Sales and product/service videos to name a few.  And maybe you have made a stab at one of more of them.

Each one of them was to be the silver bullet, the goose that laid the golden egg…etc... but...

It is also very likely that you gave up or found one or more of these wanting or frustrating. Time and money wasted, something you could ill afford.

The problem is that there is generally no single "silver bullet", no easy button, no "one solution fits all".  This is what gets so many micro/small businesses in trouble, they really, REALLY want a checkbox solution, but they can't see the forest for the trees because they are not looking for a bigger picture, and interconnected strategy.

Web Centricity - The Forest of Trees

You need to see the forest, the bigger picture.  That "forest" is making your business more web centric in the broadest sense of the word. Like any forest, each is unique, a combination of many varieties of trees and terrains.

Why is this important?

First, you need to come to terms with the fact that there are a number of growing trends that, if you want to grow or stay in business in the immediate future, you need to own. Those trends largely center around the changing attitudes and behaviors of your present and future customers.  The list can be long and the impact of those trends will vary from business to business.  But at the ten thousand foot view the end result of all of these trends is that an increasingly larger percentage of  your customers: evaluate, find, and compare most everything they do using some aspect or channel on the web.

These trends collectively mean that if your business does not keep looking for opportunities and utilizing more of what this online platform offers, your business can slowly become less viable, less relevant, less successful.  The center of this strategy is generally your website, the soil of your forest, where your trees will anchor. This anchor or hub of your web centricity must not only reflect the core of your values and goals as a business, it must also interconnect with everything else you do both online and off.

This intentionally and proactively channels everything your business does into..

...a forest - your unique forest...

…a transparent picture that grabs the feelings, values and purpose of your business.

Does this interest you?

If so, join +Marilyn Moore, +Gina Fiedel , and myself, +John Moore  along with our incredible panel of web professionals: +MaAnna Stephenson, +Stephan Hovnanian and +David Kutcher  on the Small Business WebTech Show where we will explore the making of YOUR forest of trees in Making Your Business More Web Centric.

Live Event on Monday, July 13th at 2:30 PDT.

Show event details and future replay at: https://plus.google.com/events/cm6q7gsgeka09sgjekl31n44ohs

Posted by +John Moore of +RightStart Websites 
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“My website really does not help my business or organization very much..”.

Is that true for your business?  

If so, why is that, and does it have to be that way?

There is no way to know the answers for a specific business or organization but experience suggests that it is probably less true than a business owner realizes, and more often than not they have not even begun to leverage the power of their website and their web presence for their business.  

Though our focus in this series is largely on your website as a business asset, we now will explore how the web hub of your website is part of a broader web presence that interconnects and enhances your ability to be: findable, discoverable and topical by becoming an integrated part of your business.  This integration then makes your web based business asset all the more valuable.

A key problem businesses face is that in the last 5 plus years the dominance of the “business web” has quietly snuck up, especially via mobile, and most micro/small business owners have not connected those dots yet with their business.  

When there is rapid change, there are carpet baggers that quickly take the buzzword of the day and sell it as a quick fix or miracle path to riches. But so often it fails, not because it is bad or wrong, but because it lacks context and is not really connected to how that business should be working and thinking.  Unfortunately what was needed was not a specific “trick” but a change of orientation that guides a larger strategy.

So, it is time to smell the coffee of an orientation change and from that, opportunity.  Because in this change of focus there are many opportunities for those business owners that seriously work on making their businesses... 

...Web Centric

Exploring web centric ideas for business is the purpose of this show. We have brought together a panel of professionals that deal with addressing and solving these very problems and issues for their clients.  Through our discussion we hope to come up with both the needed new orientation and actionable ideas that you can begin to address with your business. 

You need both to succeed!

Join +Marilyn Moore ,+Gina Fiedel ,+John Moore , and our panel of web professionals and let us help you connect your business to the WORLD WIDE WEB…

About Our Guest Host

+Gina Fiedel  is the founder and owner of web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Stephan Hovnanian  is the owner of Shovi Websites, a digital marketing firm whose strategies make businesses more connected to their customers in today's attention economy. Stephan's practical, business-focused mindset means his clients build a web footprint that attracts and retains customers, without resorting to "tips and tricks" that will become obsolete in a few months' time. He wrote the Google+ Pro Tips ebook series, contributed a chapter about Google+ to the book Success Secrets of the Online Marketing Superstars, and has produced or participated in over 100 live webcasts using Google Hangouts on Air.

+David Kutcher is the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. David believes that a website should never stop innovating; it can continually be improved upon, better accomplishing business goals. He believes that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.

+MaAnna Stephenson , is the owner of BlogAid.net, where non-geeks get total site success consultation and training. WordPress, SEO, content, conversion, security, performance, membership sites, and more. MaAnna helps small businesses and solopreneurs be successful and profitable through comprehensive site consultation and training including WordPress, SEO, conversion, performance, and security.

A special thanks to +Oceanside Chamber of Commerce   for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna   for his technical assistance.

#smallbusinesswebtech   #webcentricbusiness  

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