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Dirk Lester
Works at ePageCity
Lives in Chicago
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SEO Professional - Social Media Strategist - Content Marketing Specialist
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Digital Marketing: Search Engine Optimization, Content Marketing, Content Strategy, Digital Copywriting, Digital Asset Optimization, Social Media Optimization, Marketing + Management, Online Reputation Management and New Media Communications + PR
Employment
  • ePageCity
    SEO Specialist + Digital Marketing Manager, 2013 - present
    Working closely with ePageCity’s clients to plan, execute and maintain strategic on-page and off-page natural search campaigns. Responsible for: Guiding client search optimization efforts through a wide variety of digital marketing sectors—ranging from on-page optimization, social search and social media marketing to digital asset optimization, content marketing + strategy and online reputation management. Developing, implementing and monitoring client projects from inception to completion and working closely with internal and external stakeholders to accomplish SEO campaign goals. Conducting online competitive landscape research and providing analytic insights to sharpen the effectiveness of campaigns.
  • The Pixel Project
    Social Media Manager, 2011 - 2013
    Managing portions of ambitious international online cause marketing, advocacy and fundraising effort focused on combating human trafficking, violence against women and supporting allied organizations.
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Male
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I could tell you my alias, but then I'd have to kill you.
Story
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The world’s 3RD deadliest comic book geek, film fanatic, music nerd, political junkie, foreign policy wonk, new media communications guru, digital marketing artist, human rights activist – and yeah, it is all connected.
Introduction

Honestly, everything I knew about being a human rights activist and now know about being a digital marketing specialist … I learned in film school. Learn to manipulate the tools of the craft even while blindfolded in the dark. Study the art in theory. Study the science of its techniques. Study it as it’s practiced. Watch the masters … new and old. Never think for a moment that you’ve studied it enough.  Careful planning is an angel of the Lord. Tightly controlled is a devil from hell. Shoot in the streets; they’re where the eyes you’re trying to capture live their lives. Be cautious enough to not get nabbed by the cops on the beat on those streets. Be daring enough to get in your shots while those cops are eating doughnuts around the corner. Get used to living off the land (read: if you have a buddy with a nurse’s uniform write a nurse into your script). Speak in your own voice. Understand that "originality" isn't a thing. Lift with your legs, you’ll be utilizing a ton of tactics so let them work together toward your ends rather than laying too much weight on any one. Learn your crew’s jobs well enough to understand if not actually do them. Learn the esoteric language of those jobs well enough to hook up in a bar by speaking it. Learn your crew’s strengths, encourage them to play them to them, trust them to and finally, always play to yours.

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Currently
Chicago
Previously
New York - Washington D.C.
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Dirk Lester

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Lauren Mayberry has been confronting misogyny head-on since her band Chvrches first rose to prominence. In late 2013 she penned an op-ed for the Guardian about the sexist abuse she'd endured during her then-brief stint in the internet's spotlight, and called for an end to this kind of behavior. By publicly taking a stand, Mayberry risked making herself even more of a target for this kind of online harassment, but her example is also inspiring to ...
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Dirk Lester

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Though China represents a huge chunk of netizens (over 600 million users), the Chinese government is very strict when it comes to what content is shown to its people. They have stringent regulations and their ruthlessness is shown in partially or fully blocking popular websites like Google and Facebook in the past.

In spite of the absence of these American giants in the Chinese world, local websites have emerged, which perform the tasks of their American counterparts quite well. In this post, we look at the progress of one such website — Baidu.

Although the primary product of Baidu is the search engine, it also has services like Baidu Yun (cloud services), Baidu News, Baidu Dictionary and many more. Baidu’s advertisements are also similar to Google’s Adwords and AdSense. In this article, let’s focus on the search engine and how to give your site the best chance of appearing in Chinese search results.
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Dirk Lester

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What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible?

There are two things to make clear right from the start. First, mobile search is not the same as doing search on your PC or laptop. Second, if you don’t optimize your websites for mobile search, you will most likely rank lower on the mobile search engine results page (SERP). If you continue that logic to its inevitable conclusion, ranking high on the SERP is what SEO is all about. If you don’t optimize for mobile search, you’re doing your customers a disservice and your brand is not getting all the lead generation traffic it could be getting. In either case, you’re not doing your job. And with global e-commerce sales made via mobile devices expected to top $638 billion in 2018, according to a forecast from Goldman Sachs, the downsides for missing the mobile opportunity are significant. For perspective, Goldman notes that was roughly the size of the world's entire e-commerce market from all devices in 2013.
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Dirk Lester

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"You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

— ANDY WARHOL 
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Dirk Lester

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Google Analytics Begins To Roll Out New Benchmark Reports #wa
Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry
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Dirk Lester

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Still think voting doesn't matter?
THINK AGAIN!
 #VoteBlue 
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Have him in circles
948 people
Ps3 Со Славой's profile photo
Joel “Jaded Joker” Rodriguez's profile photo
Kelly Wright's profile photo
Navneet Sau's profile photo
Юлия Белова's profile photo
Александр Литвин's profile photo
Владимир Белов's profile photo
Alex Young's profile photo
Смотри сюда's profile photo

Dirk Lester

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If you're a #SmallBiz owner, read this immediately ...

"It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be."

- Rand Fishkin
It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
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Dirk Lester

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By now, most search marketers know that Google is on a mission to make the Web faster. SEO professionals feel the pressure because page speed is a factor in Google’s ranking algorithm. Compounding that is the recommendation by Google to have a mobile optimized site that renders above-the-fold content in one second or less.

If you’re a PPC professional, you may be thinking that whole page speed thing doesn’t apply to your ad performance, right? Wrong.

As Web marketers, all aspects of the user experience must be considered, no matter what channel is driving a visitor to the website – be it SEO or PPC. And since Google is in charge of the AdWords product just as much as its organic search product, page load time matters just the same – and Google will tell you it can impact the performance of your ads, too.
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.
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Dirk Lester

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There are traits common to any successful web design and development project regardless of budget. And we’re going to share what 3 of those traits are.
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Dirk Lester

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              Today is a good day for #eCommerce Retailers

Twitter has officially announced that they are starting to roll out the rumored buy button to a select amount of US users.

Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.

Twitter says that this is an early step in building functionality to make shopping from mobile devices convenient and easy on the Twitter platform.

Twitter promises that users will get access to offers and merchandise “they can’t get anywhere else”, and they will have the ability to act on those offers right from the Twitter apps for iOS and Android.

“Sellers will gain a new way to turn the direct relationship they build with their followers into sales,” Twitter outlines as being the primary benefit for businesses.

For this project, Twitter has partnered with Fancy, Gumroad, Musictoday, and Stripe, with more partners said to be on the way.

In initial tests, an entire purchase can be completed in just a few taps. Here’s how it works — after tapping the “Buy” button you will be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant and the transaction will be completed.

Twitter was careful to note that trust and security is one of their top priorities:

Your payment and shipping information is encrypted and safely stored after your first transaction, so you can easily buy on Twitter in the future without having to re-enter all of your information.

You can always remove that information from your account at any time, and your credit card information will never be shared directly with the seller.

For more information about the Twitter buy button and how it works, check out this launch video that Twitter published along with the announcement:


#Twitter #onlineretail #socialmediamarketing #SMM #SM  
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