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Dirk Lester
Works at ePageCity
Lives in Chicago
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Occupation
SEO Professional - Social Media Strategist - Content Marketing Specialist
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Digital Marketing: Search Engine Optimization, Content Marketing, Content Strategy, Digital Copywriting, Digital Asset Optimization, Social Media Optimization, Marketing + Management, Online Reputation Management and New Media Communications + PR
Employment
  • ePageCity
    SEO Specialist + Digital Marketing Manager, 2013 - present
    Working closely with ePageCity’s clients to plan, execute and maintain strategic on-page and off-page natural search campaigns. Responsible for: Guiding client search optimization efforts through a wide variety of digital marketing sectors—ranging from on-page optimization, social search and social media marketing to digital asset optimization, content marketing + strategy and online reputation management. Developing, implementing and monitoring client projects from inception to completion and working closely with internal and external stakeholders to accomplish SEO campaign goals. Conducting online competitive landscape research and providing analytic insights to sharpen the effectiveness of campaigns.
  • The Pixel Project
    Social Media Manager, 2011 - 2013
    Managing portions of ambitious international online cause marketing, advocacy and fundraising effort focused on combating human trafficking, violence against women and supporting allied organizations.
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Male
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I could tell you my alias, but then I'd have to kill you.
Story
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The world’s 3RD deadliest comic book geek, film fanatic, music nerd, political junkie, foreign policy wonk, new media communications guru, digital marketing artist, human rights activist – and yeah, it is all connected.
Introduction

Honestly, everything I knew about being a human rights activist and now know about being a digital marketing specialist … I learned in film school. Learn to manipulate the tools of the craft even while blindfolded in the dark. Study the art in theory. Study the science of its techniques. Study it as it’s practiced. Watch the masters … new and old. Never think for a moment that you’ve studied it enough.  Careful planning is an angel of the Lord. Tightly controlled is a devil from hell. Shoot in the streets; they’re where the eyes you’re trying to capture live their lives. Be cautious enough to not get nabbed by the cops on the beat on those streets. Be daring enough to get in your shots while those cops are eating doughnuts around the corner. Get used to living off the land (read: if you have a buddy with a nurse’s uniform write a nurse into your script). Speak in your own voice. Understand that "originality" isn't a thing. Lift with your legs, you’ll be utilizing a ton of tactics so let them work together toward your ends rather than laying too much weight on any one. Learn your crew’s jobs well enough to understand if not actually do them. Learn the esoteric language of those jobs well enough to hook up in a bar by speaking it. Learn your crew’s strengths, encourage them to play them to them, trust them to and finally, always play to yours.

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Currently
Chicago
Previously
New York - Washington D.C.
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Dirk Lester

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Because I appear white to most people, I already get asked the dumbest questions you can imagine about race. Now it’s only going to get worse.
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Ok so as I sit down to type this pop culture commentators far and wide are busily weighing in on the whitewashing controversy surrounding Cameron Crowe’s Aloha anew, in the wake of Crowe’s poorly phrased but perhaps sincere apology. There’s been quite a lot said and written, so much in fact that me adding my two cents to the “Lack of Onscreen Representation is Unacceptable” Vs. “Hollywood’s Economic Imperatives Are to Make Monochromatic Casting Choices” arguments that have spooled out online might seem like a waste of time. It won’t be, trust me. You see, to paraphrase the vile and villainous David Lo Pan, I have not been put upon this earth to help you get why the lack of onscreen representation is offensive to the often un-represented. I have neither the time, energy nor gifts as a writer.

However, I have been put here to call bullshit on the fallacious contention that it somehow made cold hard-hearted economic sense for Hollywood to cast the talented, typically adorable and exceptionally Caucasian Emma Stone as a Hawaiian Native/Asian manic pixie dream girl named Allison Ng. Why? Well, because the precise dynamics of why it was a complete crap idea from a dollars and cents perspective is kind of what I do for a living. No, it doesn’t happen every day but every so often my job boils down to having to explain to the “decision making stake holders” of some brand or other why this thing or that thing they’d like to push out into the world should be left where they found it or actually killed with fire on account of the vitriolic ire it’s release would likely draw from either the Google Machine or the ravening masses vocalizing via the social media channels attached to it.

#Aloha #CameronCrowe #Whitewashing   #Hollywood  
Being a Brief History of the Box Office Performance of Whitewashed Cinema
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Dirk Lester

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The latest from This Week in Blackness #TWIBnation - The best in Independent media, Black Podcasts and more.
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Have him in circles
963 people
Denis Petrov's profile photo
Carakoom - The First Worldwide Automotive Social Network's profile photo
Владимир Белов's profile photo
Анна Богданова's profile photo
Ирина Чернова's profile photo
EeOne Channel's profile photo
Brittney Luder's profile photo
Hellen C's profile photo
Jes Trump's profile photo

Dirk Lester

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Until you have to manage and schedule that content. If you do not have a process in place to manage your content you will find yourself entering a world of pain. Content gets lost, content does not get posted at the right time, content is not written for the correct subject or to the right audience … The list of pratfalls is nearly endless if you do not plan ahead and have a content calendar system in place.

Smart marketers can take most of the pain out of the content marketing process by making their own content calendar. This will allow you and your content team to take the guesswork out of the content creation process.

#contentmarketing  
Content is king! Content is king! Content is king! That cheer has arisen from every quarter of the Internet community like an army in a Game of Thrones episode greeting their Khaleesi. Content marketing has proven to be one of the most effective methods of reaching consumers and connecting brands with potential customers. We all …
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Mad Max: Fury Road plays like George Miller has been sitting around in a dive bar in Melbourne for the past 30 years, watching the likes of McG, Bret Ratner, Rob Marshall, Stephen Sommers et al churn out film after film and building up a reservoir of disgust that finally prompted him to let out a sigh, put down his pint, and growl “Step aside, I’ve got this.”
Ok so I (your friend and humble Ayatollah of RocknRolla) have four, non-spoiler, Mad Max: Fury Road related thoughts to …
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Dirk Lester's +1's are the things they like, agree with, or want to recommend.
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