- ePageCitySEO Specialist + Digital Marketing Manager, 2013 - presentWorking closely with ePageCity’s clients to plan, execute and maintain strategic on-page and off-page natural search campaigns. Responsible for: Guiding client search optimization efforts through a wide variety of digital marketing sectors—ranging from on-page optimization, social search and social media marketing to digital asset optimization, content marketing + strategy and online reputation management. Developing, implementing and monitoring client projects from inception to completion and working closely with internal and external stakeholders to accomplish SEO campaign goals. Conducting online competitive landscape research and providing analytic insights to sharpen the effectiveness of campaigns.
- The Pixel ProjectSocial Media Manager, 2011 - 2013Managing portions of ambitious international online cause marketing, advocacy and fundraising effort focused on combating human trafficking, violence against women and supporting allied organizations.
Honestly, everything I knew about being a human rights activist and now know about being a digital marketing specialist … I learned in film school. Learn to manipulate the tools of the craft even while blindfolded in the dark. Study the art in theory. Study the science of its techniques. Study it as it’s practiced. Watch the masters … new and old. Never think for a moment that you’ve studied it enough. Careful planning is an angel of the Lord. Tightly controlled is a devil from hell. Shoot in the streets; they’re where the eyes you’re trying to capture live their lives. Be cautious enough to not get nabbed by the cops on the beat on those streets. Be daring enough to get in your shots while those cops are eating doughnuts around the corner. Get used to living off the land (read: if you have a buddy with a nurse’s uniform write a nurse into your script). Speak in your own voice. Understand that "originality" isn't a thing. Lift with your legs, you’ll be utilizing a ton of tactics so let them work together toward your ends rather than laying too much weight on any one. Learn your crew’s jobs well enough to understand if not actually do them. Learn the esoteric language of those jobs well enough to hook up in a bar by speaking it. Learn your crew’s strengths, encourage them to play them to them, trust them to and finally, always play to yours.
In spite of the absence of these American giants in the Chinese world, local websites have emerged, which perform the tasks of their American counterparts quite well. In this post, we look at the progress of one such website — Baidu.
Although the primary product of Baidu is the search engine, it also has services like Baidu Yun (cloud services), Baidu News, Baidu Dictionary and many more. Baidu’s advertisements are also similar to Google’s Adwords and AdSense. In this article, let’s focus on the search engine and how to give your site the best chance of appearing in Chinese search results.
There are two things to make clear right from the start. First, mobile search is not the same as doing search on your PC or laptop. Second, if you don’t optimize your websites for mobile search, you will most likely rank lower on the mobile search engine results page (SERP). If you continue that logic to its inevitable conclusion, ranking high on the SERP is what SEO is all about. If you don’t optimize for mobile search, you’re doing your customers a disservice and your brand is not getting all the lead generation traffic it could be getting. In either case, you’re not doing your job. And with global e-commerce sales made via mobile devices expected to top $638 billion in 2018, according to a forecast from Goldman Sachs, the downsides for missing the mobile opportunity are significant. For perspective, Goldman notes that was roughly the size of the world's entire e-commerce market from all devices in 2013.
"It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be."
- Rand Fishkin
If you’re a PPC professional, you may be thinking that whole page speed thing doesn’t apply to your ad performance, right? Wrong.
As Web marketers, all aspects of the user experience must be considered, no matter what channel is driving a visitor to the website – be it SEO or PPC. And since Google is in charge of the AdWords product just as much as its organic search product, page load time matters just the same – and Google will tell you it can impact the performance of your ads, too.
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