Google may have just made its first big mistake with Google+. Google engineers just asked the users to report "Fake Profiles" because it wants "Real People." Now, besides being a bad turn in the "privacy" category that had gotten G+ great reviews where Facebook was tumbling, it's not a wise business move for a mega-corporation that most of us think is always towering over our shoulders.
Remember what happened to Twitter earlier in the year with the Arab Spring? Well, if you're an activist in a country run by a junta, you definitely won't be posting anything on G+ because you'll have to have a "real profile" to last long enough to gain an audience. And if you're a software engineer with a massive following for your impeccable knitting tips but you don't want the whole world to know, G+ won't be your medium. That's a massive loss of audience for G+ right there. Add to that all the people who would have loved to keep their twitter and facebook handlers as they join G+. Even if these people joined, they won't be very active.
By getting into the business of "real" and "fake" profiles and identities, Google, you're killing the most loved part of your service i.e. privacy. Google, we know you say that machines read our emails for ads and not humans, that's barely comforting. One peak into users' names, we won't be comfortable. In other words, in addition to wanting some privacy from our followers, acquaintances, friends, and family, we also want it from you.
This isn't an office network of computers, it's a social network. It works best when you let social life happen, which intrinsically means people creating and redefining identities and stories at their own will. Respect that and you have a chance.