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Brandon Chesnutt
Works at Startup Weekend
Attends Walsh College of Accountancy and Business Administration
Lived in Detroit
1,313 followers|5,069 views
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Integrating trade show activities into your social media program is no easy task, especially when you're not on site. Here are a few lessons I've learned on the topic.
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"Every person with 10,000 blog subscribers and 30,000 Twitter followers is super influential, right? And you should only focus on those influencers with a mega following online when planning marketing campaigns, right? Wrong."
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Huge news for Startup Weekend and UP Global!
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Brandon Chesnutt

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Have him in circles
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Brandon Chesnutt

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Incredibly valuable insight on how select the right photos using online resources.
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Brandon Chesnutt

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Build up your content bank before going to market with a new blog. Trust me.
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Startup Weekend is coming back to Detroit!
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Brandon Chesnutt

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Nice!
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Great read.
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People
Have him in circles
1,313 people
Charlie Wollborg's profile photo
Work
Occupation
Marketing and PR Professional, Social Media Strategist, Tech/Social Media Community Event Organizer
Employment
  • Startup Weekend
    Local Organizer for Detroit and Global Facilitator, 2009 - present
  • Identity Marketing & Public Relations
    Marketing and PR Professional, Social Media Strategist, Tech/Social Media Community Event Organizer, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Previously
Detroit
Story
Tagline
PR Guy. Community Builder. Startup Weekend Detroit Organizer and Global Facilitator. Gamer. Geek.
Introduction
Brandon Chesnutt serves as Social Media Director at Identity—an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of branding, media relations, marketing, social media and creative design. Identity was founded in 1998 and is based in Bingham Farms, Mich. For more information, visit http://identitypr.com.

Brandon is responsible for directing the firm’s new media practice group, as well as providing clients with strategic counsel and support. In his role, he manages all program direction, develops internal training curriculums, designs cross-departmental processes and workflows, and works directly with executives and senior leadership to identify obstacles and opportunities within the world of new media.

Brandon has served as social media counsel to leading consumer brands such as Verizon Wireless, large multinational and global corporations such as ADESA and MSX International, public companies, tech startups and businesses in the legal, real estate and insurance industries.

In 2010, Brandon was recognized by Crain's Detroit Business as a member of the "20 In Their 20's," a special list that highlights a select group of young professionals based in metro Detroit. His business and community accomplishments have also been featured in Crain's Detroit Business, The Detroiter Magazine and The Detroit Free Press, in addition to TV appearances on WXYZ Channel 7.

Outside of the office, Brandon is heavily involved in metro Detroit’s social media community and serves as the principal organizer of Startup Weekend Detroit and Ignite Detroit. 

A frequent speaker, Brandon has delivered numerous presentations on new media strategy development and integrated communications to public and private audiences.

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Education
  • Walsh College of Accountancy and Business Administration
    MBA, present
  • Oakland University
    Communication, 2002 - 2006
Basic Information
Gender
Male