"Every person with 10,000 blog subscribers and 30,000 Twitter followers is super influential, right? And you should only focus on those influencers with a mega following online when planning marketing campaigns, right? Wrong."
PR Guy. Community Builder. Startup Weekend Detroit Organizer and Global Facilitator. Gamer. Geek.
Brandon Chesnutt serves as Social Media Director at Identity—an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of branding, media relations, marketing, social media and creative design. Identity was founded in 1998 and is based in Bingham Farms, Mich. For more information, visit http://identitypr.com.
Brandon is responsible for directing the firm’s new media practice group, as well as providing clients with strategic counsel and support. In his role, he manages all program direction, develops internal training curriculums, designs cross-departmental processes and workflows, and works directly with executives and senior leadership to identify obstacles and opportunities within the world of new media.
Brandon has served as social media counsel to leading consumer brands such as Verizon Wireless, large multinational and global corporations such as ADESA and MSX International, public companies, tech startups and businesses in the legal, real estate and insurance industries.
In 2010, Brandon was recognized by Crain's Detroit Business as a member of the "20 In Their 20's," a special list that highlights a select group of young professionals based in metro Detroit. His business and community accomplishments have also been featured in Crain's Detroit Business, The Detroiter Magazine and The Detroit Free Press, in addition to TV appearances on WXYZ Channel 7.
Outside of the office, Brandon is heavily involved in metro Detroit’s social media community and serves as the principal organizer of Startup Weekend Detroit and Ignite Detroit.
A frequent speaker, Brandon has delivered numerous presentations on new media strategy development and integrated communications to public and private audiences.