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Pete Brown
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Beer Marketing Awards pit micros, regional and global brewers against each other
I helped organise the inaugural Beer Marketing Awards. The awards event is on 14th April, and the shortlist tells us a great deal about where the beer industry is today. When I was approached to be a partner in the first ever Beer Marketing Awards, the thin...
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Pete Brown

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Awards galore! Your chance for glory
Whatever drink you make or market, here's your chance to shine. I seem to have found myself judging rather more awards schemes at one time than is good for a chap. Each one is fantastic, and the number and scale of them is testament to how healthy and vibra...
Whatever drink you make or market, here's your chance to shine. I seem to have found myself judging rather more awards schemes at one time than is good for a chap. Each one is fantastic, and the number and scale of them is te...
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Why J D Wetherspoon's is fast becoming my favourite craft beer bar
In eight years of blogging and writing articles and columns about beer, I think everything I've written about JD Wetherspoon splits pretty evenly between "This is amazing" and "This is absolutely appalling." Wetherspoons is a mixed bag. Remarkably, nothing ...
In eight years of blogging and writing articles and columns about beer, I think everything I've written about JD Wetherspoon splits pretty evenly between "This is amazing" and "This is absolutely appalling." Wetherspoons is a...
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I'm going to agree, cheap and actually very good.
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Pleasee vote about for me in the UK Blog Awards
Look, I don't like to ask, really I don't. It's demeaning. But if I didn't ask, you wouldn't know about it, so I have to. There's a thing called the UK Blog Awards. I decided to enter it this year for the first time. I've been blogging about beer and pubs, ...
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Extreme Beer Judging
No, not the practice of judging extreme beer, but the sometimes dangerous pastime of being a beer judge, as I discovered on a trip to Tuscany back in September... If you're going to spend Sunday morning judging a beer competition, this is where you want to ...
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Pete Brown

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Announcing my next beer book: "What are you drinking?" No really, do you know?
Following my announcement last night about my new crowdfunded beer book project, we go live today - and here's the idea I'm working on. Beer is many things. It’s often cold, always wet, usually refreshing. It’s democratic, straightforward and accessible, bu...
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I'm writing a new beer book - and testing out a new approach to publishing
The publishing industry is in a state of flux, but new models are emerging - one of which allows me to write my first book about beer in six years. And you can get involved. A great deal has changed since I had my first book published in 2003. The beer scen...
The publishing industry is in a state of flux, but new models are emerging - one of which allows me to write my first book about beer in six years. And you can get involved. A great deal has changed since I had my first book ...
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What's the difference between craft beer snobs and Kopparberg drinkers?
Are we really chasing authenticity, flavour and story? Or just endless novelty? If you follow North American beer writers on social media (and if not, you should) you might have seen this piece from yesterday , in which formidable beer writer Andy Crouch wr...
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"If you simply reject their achievements and their vital contemporary role in favour of what's new this week, whatever that is, you're not interested in authenticity and story at all. You're just following the latest fad among your peer group. And that makes you no more discerning, no cooler, no edgier, than the guy pouring his strawberry and lime flavoured 'cider' over ice."
Amen! Nailed it. 
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Some reflections on PubCo reform
This most difficult and complex issue in the pub industry probably hasn't got any easier after a landmark victory in parliament yesterday for anti-PubCo campaigners. But whatever your views, no one except the campaigners has come out of this looking good. I...
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The pubco's should never have been made. The Beer Orders were a fit up that made pubco's. It is well over time for the end of the pubco hegemony of Britain's villages, countryside, towns and cities. 
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The Beer Marketing Awards - Launch and call for entries
I'm very proud to announce (after a false start a couple of years ago, the launch of the Beer Marketing Awards. There are plenty of awards schemes - and rightly so - that celebrate excellence in brewing. But few great beers sell themselves. We're not just t...
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Let There Be Beer? Let's start again.
This weekend sees the re-launch of
the marketing campaign formerly known as Let There Be Beer. After the
disappointment of the last campaign, can it redeem itself? Disclosure and disclaimer: I have
been paid for my time to act as a sounding board for the de...
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In his circles
23 people
Have him in circles
473 people
Dr Richard Casey's profile photo
Tudor Gwynn's profile photo
mezo ozo's profile photo
Luke Nicholas's profile photo
Martin J Togher's profile photo
Ed Davies's profile photo
Michael Hawkins's profile photo
Anthony Rigdon's profile photo
Emma Cole's profile photo
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I spend most of my life making people very thirsty...
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