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Pete Brown
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Pete Brown

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If you think you're a pub and... (with apologies to Rudyard Kipling)
If you try to ‘up-sell’ someone by forcing your staff to ask
‘Would you like some crisps or nuts with that?’ every time someone orders a
pint, If you think you are solving the problem of bar staff
motivation and retention by ‘empowering’ your zero hours, mi...
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Much of this rings true in Australia, Pete. Let me know if you are ever out this way, I'd be glad to buy you a (real) pint.

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Pete Brown

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Beer Marketing Awards return for second year - call for entries
Last year I was part of a team that launched the first ever Beer Marketing Awards in the UK. The competition, and the event, was a great success, and the awards are now open for a second year. There are two main ideas and ambitions behind the awards: Rightl...
Last year I was part of a team that launched the first ever Beer Marketing Awards in the UK. The competition, and the event, was a great success, and the awards are now open for a second year. There are two main ideas and amb...
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Pete Brown

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It's not how big it is, it's what you do with it etc...
The first Friday in December is often one of my worst hangovers of the year, because the first Thursday evening in December is the night of the British Guild of Beer Writers Annual Awards. Last night, I was delighted to pick up gold in the category 'Best Be...
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Well done Pete
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Pete Brown

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What Are You Drinking? Almost There
I'm currently writing three books. One of them - the one about beer - is being crowdfunded. And it's almost reached its target. Crowdfunding is a thorny topic in the beer industry just now, so it was a ricky experiment to try crowdfunding a book about beer....
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Pete Brown

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The simple reason why anti-alcohol campaigners fail to understand British drinking habits
Despite alcohol consumption and binge drinking continuing to fall, we're still being warned that we drink too much. Coverage of the latest research reveals that we're talking at cross-purposes. When I wrote my second book, Three Sheets to the Wind , I made ...
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How Big Lager Lost The Plot And Developed Narcissistic Personality Disorder
As anyone who has read Man Walks into a Pub will know, my entry into the world of beer was via Big Lager. I loved lager ads when I was growing up as a teenager.  Later, once I was helping make those ads, I was fascinated by the tribal loyalty people had to ...
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Pete Brown

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The British Beer and Pub Industry in 2016
Just before Christmas, The Publican's Morning Advertiser asked me for my predictions about the events that will shape the UK pub industry in 2016. They said I could be irreverent. This is a bit parochial if you're not close to the UK pub industry, but if yo...
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I just realised how the debate about craft beer is changing
Last week, my latest column for the Publican's Morning Advertiser focused on the response to craft beer by the giant, global brewing corporations that dominate the beer market. It was inspired by a new project at Guinness which has produced some beers I con...
Last week, my latest column for the Publican's Morning Advertiser focused on the response to craft beer by the giant, global brewing corporations that dominate the beer market. It was inspired by a new project at Guinness whi...
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When legendary craft beer bars go bad. Or, why you should never drink in the Pine Box, Seattle.
I've spent the last few days touring around Seattle and Yakima having one of the best beer experiences of my career. The most hyped bar in the city just spoiled it, and should be avoided.  The trouble with drinking is that if something goes wrong, you're no...
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The Cask Report 2015: Why Pubs Need Cask Ale Drinkers
I've written the Cask Report for the last nine years. This year was my final one. Here are the headlines, and some thoughts on what's happened to the market over the time I've been doing the report. I presented the 2015 Cask Report this morning.  Each year ...
I've written the Cask Report for the last nine years. This year was my final one. Here are the headlines, and some thoughts on what's happened to the market over the time I've been doing the report. I presented the 2015 Cask ...
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Another summer of beer - check out these live events!
Every summer, the amount of beery events happening everywhere seems to multiply. Over the next few weeks, I'm taking two new event formats out for a spin. Firstly, there's a talk to support my new part-crowdfunded book, What Are You Drinking? If you missed ...
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Why SABMiller's acquisition of Meantime is a good thing.
I wasn't going to write about this because I'm too busy and I don't have time. But I've read too many comments about it and I can't help myself. Just to be clear, I'm not an apologist for big, corporate brands, OK? And I'll fight with anyone who says I am. ...
I wasn't going to write about this because I'm too busy and I don't have time. But I've read too many comments about it and I can't help myself. Just to be clear, I'm not an apologist for big, corporate brands, OK? And I'll f...
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In his circles
23 people
Have him in circles
517 people
Diane Zeleny's profile photo
David White's profile photo
Tom Drynda's profile photo
Danny McFadden (SofaKingDrunk)'s profile photo
Shey Crompton's profile photo
Stella Radeva's profile photo
David Wood's profile photo
Paul Rudge's profile photo
Chris Nelson's profile photo
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I spend most of my life making people very thirsty...
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