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Assisted Living Federation of America (ALFA)
Creating the Future of Senior Living
Creating the Future of Senior Living


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Create Great Ideas with Senior Living Executives Like You>>

The ALFA 2014 Conference & Exposition (May 19-22, 2014) will welcome thousands of senior living professionals to Phoenix, AZ from around the world for four days of executive education, networking, problem solving and idea development.
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The great number of 2014 Hero Award nominees has been winnowed down to 15.  All 15 are superbly qualified to receive this prestigious award and this year, to determine the finalists, ALFA has put this out for a vote.  Five will be recognized at the ALFA Conference and Expo this May—and yes—we will do a video profile of each of the five!
Whereas last year we had former First Lady Laura Bush helping in the effort to celebrate employees with heart, this year we will have Captain Mark Kelly (astronaut) and his wife Gabrielle Gifford (former Congresswoman) to do the same.
Please take a moment to vote and encourage nominations from your colleagues.  Follow the links below to see the 15.

Vote via the conference website:
Vote on Facebook:
Voting is open through February 26, 2014.

#ALFA2014 #ALFAHero  
15 Photos - View album
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Registration is now open for ALFA members to attend the ALFA 2013 Advocacy Fly-In. The two-day event will take place September 17-18, 2013 in Washington, DC. (Attached- view footage from ALFA's 2010 Fly-In to get an inside look at this important event.)

As the senior living business continues to grow and thrive, we will inherently undergo increasing scrutiny by the media, by advocates and by well-meaning officials at both the federal and state level.  Thus, it is vital that lawmakers, policymakers, regulators and other federal and state officials understand what the senior living business is all about, what we do and what we don’t do, why senior living is such an extraordinarily popular option among seniors and their families—and why it is important to continue to strengthen the regulations governing those who serve seniors in each of the 50 states.  You can help carry this message directly to your elected U.S. Senators and U.S. Representatives by attending and participating in our ALFA 2013 Advocacy Fly-In.

Will You Help Advocate On Behalf of Seniors? Attend The ALFA 2013 Advocacy Fly-In And Tell Washington That We Are Strong In The States.
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If you followed ALFA's Senior Living Art Showcase (, you may also be interested in this lovely story of how one artist is sharing her craft to bring peace and beauty into the healthcare setting.

Alison Sigethy, a local resident of Alexandria (down the road from ALFA), creates Sea Core Bubbler Tubes, featured in the video below.

Sigethy's 81-year-old mother suffers from Alzheimer's disease. "She is frequently lost in a world of her own," says her daughter. "But she becomes a different person when she's around the Sea Core. She lights up and becomes much more animated when she's watching the bubbles in the sculpture. She notices the way it looks at different times of day, and she moves around the room to watch it from different angles. It's amazing."

"Art is our one true global language. It knows no nation, it favors no race, and it acknowledges no class. It speaks to our need to reveal, heal, and transform. It transcends our ordinary lives and lets us imagine what is possible." - Richard Kamler

How has art impacted the residents at your communities?

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Your executive development is about more than just CEUs. It’s also about expanding and deepening your knowledge on topics defining senior living today. Here is sample of some of the sessions you’ll find at the ALFA 2013 Conference & Expo.

The Playbook for Partnering with Hospitals in an Era of Outcomes Based Payment Reform

The Top HR Risks You Can’t Ignore & How to Protect Your Company

Great Expectations: Keeping Up With Changing Customers

How Much Will Health Care Reform Cost?

Building Senior Living Communities to Serve the Next Generation

Changes to HIPAA: How New Privacy Rules Will Affect Your Business

Seven Steps to Bulletproof Documentation

Code Red: Protecting Your Enterprise and Securing Your Data

Building & Managing Your Online Reputation

Memory Care in 2020 and Beyond

Overuse of Drugs in the Aging Popultion

What Every Senior Living Executive Needs to Know About Captive Insurance

Developing Sales & Marketing Strategies to Acquire Younger

Life Safety Codes and Their Impact on Assisted Living Providers

And much much more. Visit to learn more.


Visiting The Expo at ALFA 2013 is one of the fastest and smartest ways to find and engage with current and future business partners. Browse among the 250 companies available or target the ones that can specifically address your needs. The ALFA 2013 Expo is where you’ll find peace of mind for yourself.


There is rarely if ever a “slow day” in the senior living business. Squeezing in your own executive level educational opportunities isn't easy. ALFA 2013 makes it easy. While the whole program offers tremendous value and shouldn't be missed, day passes and expo only passes are available.

Choose between the Tuesday-only Day Pass or Wednesday/Thursday Combo Day Pass. Or, if you are simply looking for solutions to a business problem, stop by The Expo on an Expo-only pass.

See all the options at
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Recently ALFA visited Emeritus Senior Living for an art party with the residents. Seniors created artwork that embodied the theme, Celebrating the Beauty of Life, for the ALFA art showcase.

Here Mary Ellen paints a sunrise to capture the theme explaining that each new day represents a chance to recognize beauty in the world.
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Everyday menial task can suck up a lot of time and a lot of effort, without much reward. Remember it is important to take a step away from your computer and think about the big picture! What’s going to earn you a pat on the back, recognition from your colleagues and self-satisfaction for accomplishing something AWESOME?
Helping your company GO GREEN can save money on utility costs that can in turn be reallocated towards improving quality care for seniors.  
In 2 weeks, ALFA will host the first of 3 energy management Webinars for senior living operators to demonstrate the importance of benchmarking energy usage, offer energy saving tips and showcase success stories of environment leaders in the healthcare industry who have achieved cost-effective energy savings of 30 percent.
You can help your senior living company uncover energy savings by recognizing opportunities to implement energy efficient appliances, lighting and best practices. Learn about eco-friendly products and sustainable materials that can be employed to create a healthier environment for your residents and future generations.
We invite you to participate in any or all of the energy management webinars. We invite you to become a Rockstar at your senior living company!

The Green Wave: Catch It Now To Save Money And Enhance Reputation, A Greener Future For The Senior Living Industry (3 CEU Webinar Series)

Session 1: Energy, A Controllable Cost (1 CEU)
Webinar Date: Thursday, February 14th
Webinar Time:  11:00 a.m. - 12:00 p.m. ET

Session 2: Case Studies In Energy Conservation ROI (1 CEU)
Webinar Date: Thursday, February 21st
Webinar Time:  11:00 a.m. - 12:00 p.m. ET

Session 3: Benchmarking Energy Use, A More Energy Efficient Future Awaits The Senior Living Industry (1 CEU)
Webinar Date: Thursday, February 28th
Webinar Time:  11:00 a.m. - 12 p.m. ET
More info at
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“Energy is not the cost of doing business. It’s not overhead. It can be controlled, and it does bring value to the corporate bottom line. To do energy management right, you need to make it a bona fide program within the organization. Get your energy management plan in writing and establish financial and other goals. As someone who has found immense value in EPA’s ENERGY STAR program, I have to say ‘join it.’ Use their free tools. Set yearly targets...” - Richard Beam, Director of Energy Management Services, Providence Health & Services.

Case Study 1: Sustainable Construction And Development

Health Care REIT will share information about its Green Arrow Energy Management Program, which is helping senior living companies exercise their environmental stewardship and green building leadership. Its energy management techniques have produced notable results, including an average of 10 percent reduction in energy costs for its communities. Based on progress today, Health Care REIT’s energy management long-term vision is a 25 percent energy use reduction by 2015. Learn how the company plans to achieve this goal through this fascinating presentation.

Presenter: Rick Avery, Vice President – Information Management, Health Care REIT, Inv.

Case Study 2: Setting and Achieving Energy Goals

New York Presbyterian Hospital (NYPH) will share its successful experience spearheading an energy management initiative that generates rigorous energy saving targets and cost savings. NYPH will share information on the payback timeframes for investments in energy HVAC and control systems as well as lighting and central plant upgrades.

Presenter: John D'Angelo, Vice President of Facilities and Engineering, New York Presbyterian Hospital

Case Study 3:  Energy Recognition To Brag About

Memorial Hermann Healthcare System will share how it was able to achieve a significant return on investment. The program also achieved energy efficiency and ENERGY STAR certifications as well as recognition in the National Building Competition. Memorial Hermann Healthcare System has been recognized by the EPA as an ENERGY STAR Leader for improving energy efficiency by 10 percent across its portfolio of buildings. Learn how to replicate its success.

Presenter: Michael Hatton, System Executive of Engineering, Memorial Hermann Healthcare System
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Reduce Operating Costs by Understanding Dynamic Energy Markets.
Affiliated Power Purchasers International (APPI Energy) will put energy deregulation in context by providing a historical look at the dynamic energy markets.
Provide participants with information on how to make sound business decisions that reduce cost and provide budget certainty by negotiating competitive electricity and natural gas supply contracts.

APPI Energy will provide insight into the importance of determining a true apples-to-apples comparison when negotiating energy supply contract terms and conditions.

Their expertise in the marketplace will bring ALFA members improved negotiations and a multitude of suppliers that have been vetted and approved by APPI Energy.
Provide insights on other ways your facility can reduce consumption and go green.

Presenter: Mike Payne, Executive Vice President and Corporate Counsel, APPI Energy.
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The ALFA Senior Living Art Showcase announces this year's theme, Celebrating the Beauty of Life. We invite senior living residents to express this theme through original artwork for the chance to win prizes and recognition. Enter now by submitting a digital photo of your art!
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