\'American Idol\' Aims for Mass Engagement With Social Sentiment Ticker
Partnering with Mass Relevance, \
If You Really Had Things Figured Out, You'd Be On The French Riviera Wit...
Why aren't you fishing where the fish are swimming?
Mary Meeker’s 2013 Internet Trends: Mobile Makes Up 15% Of All Internet ...
Kleiner Perkins Caufield Byers partner Mary Meeker unveiled her annual Internet Trends report for 2013 today at the D11 Conference, showing
Somebody Spiked The Poll: 3 Steps To Increase Twitter-Based Polls Engage...
If you've watched live TV lately, you've likely noticed the increased popularity of Twitter based polls. From the Super Bowl to American Ido
Positive Brand Tweets Are Four Times More Effective Than Non-Tweet Ads
Twitter's been talking up its effectiveness at achieving sales for brandswith the help of surprising stats from a Deloitte survey.
Needle founder Morgan Lynch disrupts customer service for brands
Needle founder Morgan Lynch, whose company began with his effort to beat a younger brother at a triathlon, is shaking up the way e-commerce
5 Startups that Stole the Show at SXSW 2013 (360i's Startup Outlook Report)
This month’s Startup Outlook report is inspired by the startups that made headlines at this year’s SXSW Interactive conference. This issue f
Technology should support your goals, NOT slow you down! -
While the one constant in business is change, the one variable that has greatly accelerated—due to mobile and social—is the velocity of chan
Mass Relevance CEO Discusses Sports' Social Media Takeover [Q&A]
Mass Relevance may more ingrained in the sports social media space than any company not named Twitter or Facebook. Here's a Q&A with CEO Sam
MediaPost Publications Making Social Matter 02/27/2013
Making Social Matter - 02/27/2013
Oreo's Schools Social Media Marketers: Pay Attention to Opportunity
During Super Bowl 47 Oreo's advertising agency 360i seized an opportunity with the power outage to tweet "Power out? No problem." along with
Super Bowl Explodes with Tweets – How Mass Relevance Partnered with CBS ...
It is no surprise that the 47th Super Bowl was more social than any of its predecessors. While high Twitter volumes were expected, what defi
9 Industry Analysts Every Marketer Should Follow In 2013
Figuring out how to leverage online, mobile, and social media marketing for your company is a full-time job in itself. With the field consta
3 Keys to Creating #awesome Web Intent Participation
Twitter has a unique capability to lead people to participation with their “web intent” technology. This allows you to prefill and form the