Some of the comments miss the point of this article by +Kas Thomas.
1. Users should NOT have to invest in new hardware (SSD) in order to have programs speedup their load time.
2. Any time shaved off the startup time, on an aggregate level, makes a HUGE difference.
3. I dread opening up Microsoft and Adobe programs

http://asserttrue.blogspot.com/2012/02/splash-screens-sloth.html
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