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Gee Ranasinha
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Marketing for Start-ups & Small Businesses
Marketing for Start-ups & Small Businesses

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"Creativity" and "Data" are not sworn enemies. They're two side of the same coin.

Creativity creates a hypothesis. Data tells us if it's right.

Data can't create ideas, while creativity can't provide evidence.
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"The "metrics" you get from Facebook, the "data" you get from your consultants, and the reports you get from your agency are all unreliable at best and bullshit at worst."
Advertising: The Science Is Terrible
Advertising: The Science Is Terrible
adcontrarian.blogspot.com
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If you’re reading something fast, you’re not thinking and challenging what you’re reading.

You’re not being critical.

You’re not making connections with existing knowledge.

You’re not arguing with the author.
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If you’re David, fighting Goliath, don’t let Goliath choose the weapons.
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"We’re moving into a world of stakeholders. It’s not just about shareholders. Your employees are stakeholders, so are your customers, your partners, the communities that you’re in, the homeless that are nearby, your public schools."

~ Marc Benioff (CEO of Salesforce.com)
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Career Advice:

• Don't sell shit you wouldn't want to buy.
• Don't work for people you don't want to become.
• Create win-win relationships for all.
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Awesome World Cup ad for Iceland.
Well done Coca-Cola - the art of making great ads isn't lost after all.
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All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent.
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Marketing is only 'all things to all people' when we all agree it's all bad.
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