Here's another post about Rich Snippet Spam from +Richard Falconer with more egregious examples from Payday loan operators in UK who are likely to lose their stars faster than you can say 1737%

Headline imo is sensationalist. I would have read it had it referred to snippet spam or structured markup or schema abuse. At first glance it just looked like another easy Google bashing article.

...oh and if it is a trap as per above post, it will only succeed if the spam reporting tool is widely used.

// cc +Patrick Hathaway +Justin Butcher +Cyrus Shepard +AJ Kohn +Trey Collier
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