I have a question for the #analytics  and #marketing  communities:

Who is more upset about missing keyword data: #analysts or #marketers?

I'm thinking about a new blog post, and wanted some feedback.

Honestly, I think we all need to accept the fact that digital data is not perfect. It has never been perfect. So why are so many people complaining about missing keywords?

My theory is that #marketers  are complaining because it directly relates to their efforts. Analysts are OK with missing keyword data because we always deal with data issues.

What do you think?
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