What is your top tip for finding targeted people to join your G+ community?

What has been working for you? Hopefully we can all get something if we leave at least one tip each.

I will start with mine - an obvious one, ball call your community what it does on the tin with relevant keywords so you only get interested people joining.

I created one for UK businesses and investors and very keen to see it grow with the right members.

And yours...
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