Angry Birds, the incredibly popular game, was software maker Rovio’s 52nd attempt. They spent eight years and nearly went bankrupt before finally creating their massive hit.
Pinterest is one of the fastest-growing websites in history, but struggled for a long time. Pinterest’s CEO recently said that it had “catastrophically small numbers” in its first year after launch and that if he had listened to popular startup advice he probably would have quit.
James Dyson failed in 5,126 prototypes before perfecting his revolutionary vacuum cleaner. Groupon was put on life support and nearly shut down at one point in its meteoric rise.
When looking at the most successful people and organizations, we often imagine geniuses with a smooth journey straight to the promised land. But when you really examine nearly every success story, they are filled with crushing defeats, near-death experiences, and countless setbacks.