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Stacy Rupert
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Stacy Rupert

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Call it the SupeBowl of real-time marketing -- these savvy advertisers made the power outage work for them http://bit.ly/UQMiOp

Some smart advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year's Super Bowl. "We do carry candles," Walgreens tweeted when the power went out at the Super Bowl. "We also sell lights." Oreo tweeted, "Power out? No problem," posting an ad that finished, "You can still dunk in the dark." Meanwhile, Tide tweeted, "We can't get your # blackout, but we can get your stains out," posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: "Sending some LEDs to the @ mbusa Superdome right now…"
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Stacy Rupert

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I'm hiring at my PR firm, Cooper Smith Agency. Here's the posting. Feel free to pass along!
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Once is a coincidence, twice is a trend? Increasingly I'm hearing about talented folks and sought after startups ditching the interview process as final arbiter of employment and instead opting
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41 people
Marjorie R. Asturias's profile photo
Michele Wood's profile photo
Talk of Allen's profile photo
Moore Sprinkler Company's profile photo
Carol Johnson's profile photo
Karen Nelson's profile photo
Mark Nacol's profile photo
Michael Li's profile photo
Scott Crowell's profile photo
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