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Stacy Rupert
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Stacy Rupert

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Call it the SupeBowl of real-time marketing -- these savvy advertisers made the power outage work for them http://bit.ly/UQMiOp

Some smart advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year's Super Bowl. "We do carry candles," Walgreens tweeted when the power went out at the Super Bowl. "We also sell lights." Oreo tweeted, "Power out? No problem," posting an ad that finished, "You can still dunk in the dark." Meanwhile, Tide tweeted, "We can't get your # blackout, but we can get your stains out," posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: "Sending some LEDs to the @ mbusa Superdome right now…"
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Stacy Rupert

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I'm hiring at my PR firm, Cooper Smith Agency. Here's the posting. Feel free to pass along!
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Stacy Rupert

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Stacy Rupert

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People
In their circles
39 people
Have them in circles
37 people
Michael Li's profile photo
Ed Walley's profile photo
Karen Nelson's profile photo
Cooper Smith Koch's profile photo
Liz Marx's profile photo
Matthew Kelly's profile photo
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