I am the Interactive Manager for GTECH/Hoosier Lottery. I lead the Hoosier Lottery’s consumer engagement in digital marketing strategy, including the direct player relationship, player loyalty program (CRM), and internet strategy. In this role I am charged with delivering effective digital marketing activities and guide their overall development.
While my educational background is elementary and secondary education, I have over 10 years’ experience managing online content and strategy for enterprise organizations including Ingersoll Rand Security Technologies, NYU Langone Medical Center and Community Health Network.
I have experience establishing process, strategy, and best practices in a start-up environment while at Raidious, an interactive marketing company purpose-built to produce content and build audience for brands.
There I was responsible for multi-platform content strategy and execution for regional and national brands including Adidas, Finish Line, HCC Medical Services, Indiana University Health, and the 2012 Super Bowl.
As a prolific writer in the digital marketing thought leadership field, I am a featured guest blogger for Marketing Tech Blog, Social Media Today, and My Venture Pad. I am a regular guest on Blog Talk Radio and Doctor Radio on Sirius Satellite Radio.
Professional society memberships include the Information Architecture Institute and the American Advertising Federation.
Somewhere I find time to blog about my own personal stuff and hang out with my lady friend, who is cooler than you. I also have a ridiculous vinyl record collection.