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Gina Fiedel
Web Design & Development since 1998 ~ Google+ Create Member
Web Design & Development since 1998 ~ Google+ Create Member

Gina Fiedel's posts

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When The World Was Green
It's hay now.


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Losing & Gaining Purpose
Recalibrate for Meaning All Day Long

When one sets out to be an artist, life seems to be literally dripping with meaning. Like a soldier of ideas and communication we see the world with eyes that are focused and curious, we take note of things others may not realize are even there, we fixate on details, rearrange unsuspecting, mundane objects and circumstances, instances, moments and events into a message.

We stride purposefully into the studio where we struggle to focus on points to make and grapple with, finding ways to embrace or manipulate them into something that matters, something that we hope will make others think or feel. Every day is devoted to exploration and introspection; a quest to locate our burning questions. Questions that we will then transform into literal communication, a way to “talk” to others about what’s on our mind or what’s in our heart, what we believe.

Life has purpose. As artists, we are there to make a difference.

Ultimately, it doesn’t matter what the medium is, though. It doesn’t matter if art is the outcome or it’s a short moment at the end of the grocery line when you find yourself looking into the eyes of the person running your purchases through the scanner and you each know that a connection has been made. You feel each other. It can be purpose-filled.

My own life that began firmly planted in the world of the arts has twisted and turned itself to be more inclusive. That was intentional.

Art isn’t everything. Art is in everything.

How I incorporate those two sentences into my own life is to realize that meaning and purpose are always available in all that we do. Each moment has something to add. It doesn’t need to be grand. But it needs to be real. And it needs to be sustaining.

That’s the thing.

My sense is that through slowing down and taking stock, finding those threads that have run through everything for us, identifying even sometimes seemingly tiny examples, purpose can be found and grabbed onto, embellished, nurtured.

Purpose will flourish under scrutiny.

I realize I’m lucky. I was raised in an atmosphere jammed to the brim with purpose, parents who were devoted to their grand effort to give children a sense of their own voice, expression and meaning through the arts and they succeeded. To this day, I hear from people with their stories.

But while I may have been lucky in the sense that I have always known there is purpose, I have struggled and haven’t always known what mine ultimately is. There is almost nothing more painful. In those struggles I have learned that purpose isn’t always a fixed thing and it isn't always obvious or fancy. It’s mutable. And it’s more than fine to allow it to morph and evolve over time. To pick up stragglers of meaning and discard former methods of living them.

In early 2015, for our company blog, I wrote about purpose as it relates to business and I still go back and read it from time to time to recalibrate my own sense of purpose. Maybe because I came fighting into the world as an artist, it’s all one- my sense of purpose in business and the purpose I find for my life. They cannot be separated.

Have you ever come up against a giant brick wall that you can’t seem to scale or even to walk slowly and cautiously around? It’s just there. Staring you in the face, mocking; one brick at a time saying “What are you doing here and why are you standing still staring at me like that?” It’s that classic moment so many of us have encountered – we feel we have lost our way and we’re not sure where we are or where we’re going.

That’s our “Why” cajoling us to pay attention to it; wanting to reunite us with our misplaced purpose. It’s begging for our attention.

Today, in his Sunday Read, +David Amerland says,

”…we all feel a largely unexpressed need to belong, not necessarily to a group, but certainly to a vision.”


”Such is our complexity that while we, now, are all quite capable of surviving and many of us are capable of thriving, without the sense of direction imparted by a sense of purpose we often feel rudderless, useless and unable to continue living.”


”The “purpose mindset” that some speak of is allowing us to re-examine and redefine value in everything, from finding a job and doing some work to breathing oxygen daily and staying alive.”



Nietzsche ( once wrote: “He who has a why to live for can bear almost any how”. He was talking of course about the power purpose has to add meaning to our lives (

Despite the fact that having a sense of purpose, feeling that we are part of something greater than ourselves is necessary for our physical and mental health ( we all struggle to successfully articulate it:

From employees who don’t really know why they work ( to students who do way better if they feel they have a sense of purpose ( we all feel a largely unexpressed need to belong, not necessarily to a group, but certainly to a vision.

At the very heart of our search for purpose lies its very opposite. We all have, at some point in our lives, experienced a sense of purposelessness and it is soul-crashing ( It takes away our ability to breathe by rendering everything we do devoid of meaning. Such is our complexity that while we, now, are all quite capable of surviving and many of us are capable of thriving, without the sense of direction imparted by a sense of purpose we often feel rudderless, useless and unable to continue living.

Those born as the new millennia started, a generation that is used to expressing how it feels, frequently cite their willingness to give up jobs or better pay for a sense of belonging to a greater cause (

Our search for a sense of purpose, in the past and, to some extent, the present, has frequently made us easy prey to cults and ideologies ( groups and organizations that promise to end our (psychic) suffering by providing a ready-made solution from their rack of pre-fabricated choices. In isolation we are all vulnerable to the same ‘defects’ - Subject to the same vulnerabilities. Our personal levels of resistance may vary, but given sufficient time and pressure, we all eventually succumb.

We hope to find purpose by following (or listening to) public figures:, thinking perhaps that they have at least some of the answers we seek. The ability that parties, cults and factions have of blinding us is evidenced by the verisimilitude achieved in massive multi-player online games (MMPOG) like World of Warcraft ( where many different types of personalities, nationalities, ages and genders, come together to lead virtual lives. Faction bias ( and the discussions that arise from it allow our deep-held beliefs on fairness, social justice, meaning and purpose to emerge:

The “purpose mindset” that some speak of ( is allowing us to re-examine and redefine value in everything, from finding a job and doing some work to breathing oxygen daily and staying alive. In contrast, those who choose to follow an ideology, hoping that it will provide all the answers, frequently have to deal with internal conflicts ( and cognitive dissonance ( that outstrips all the potential benefits their party or cult affiliation provides and exposes them to internal stresses they are ill-equipped to handle -

There is some light at the end of this particular tunnel. First, there are techniques we can employ to help us find and define our purpose in life: Second, for the first time in history we are capable of forging our own virtual groups and identity. We get to express our values and talk about the things that are truly important to us. Handled wrongly, this is just another opportunity to create yet one more echo chamber ( But handled right, it becomes a new way to find enrichment, discover purpose and add meaning to our life.

In The Social Media Mind ( I explored how the connectivity we experience has the ability to help us change our view of the world and find new ways to exercise our online power to influence things ( Happiness, purpose, meaning come about in inverse order and are elusive targets ( yet we may, now more than ever before, be one step closer to helping each other achieve them and, in the process, unshackle ourselves from the legacy features of a past that would have us shoehorn ourselves into some socio-economic construct which would represent a top-down view of what it is we should be doing with our lives.

At any rate, I hope you know enough about your purpose in life to know that you need coffee and lots of it. Things always become more meaningful when contemplated with donuts, croissants, cookies, ice-cream and chocolate cake in hand. Have an awesome Sunday, wherever you are. 

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First It's The Crows & Then Tilly Chases A Hawk
She Never Lets Up

I can never quite start filming soon enough to catch the crow convention that seems to happen every morning in that distant Live Oak, but this time I got Tilly running back toward me from a foray to their tree. And then she got distracted by a new adventure! If you watch carefully, you'll see the flash of the hawk's shadow before Tilly notices and takes off for it. Not sure what kind of hawk it was. I think maybe a Red Shouldered, not a Red Tail. Always an honor and a gift to witness.


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My Journey With The Sniper Mind Has Begun
_Thank You +David Amerland _

I dove right in and it began with a bang. :)

(photo inspired by +Zara Altair)

#TheSniperMind #tl

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Glamour Girl Flies Again
She's Such A Perfect Poser

I swear she does it just so you can see how cool she is.


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Happy Birthday +Mark Traphagen
With this morning light, wishing you the most joyous of days exploring your world and enjoying life! 

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Gravity Surfing Uniting Classical & Street

I'm blown away by this young dancer's performance. A beautiful illustration of mixing styles, power, skill, discipline and courage.


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It Doesn't Take Much
I Just Open My Eyes & See

When I pause, my ears begin to adjust, I start hearing things I hadn't noticed. And I realize, everything was here all along.


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Stopping Along The Trail
Watching & Listening

Just a few moments reminds me to pay attention. All it takes is some stopping, pausing, delaying to notice what's happening right now. Right here. I love that it's always available. For free.

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