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Jason McDonald
Works at JM Internet Group
Attends School of Hard Knocks
Lives in San Francisco, CA
4,584 followers|275,574 views


Jason McDonald

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Analysis Paralysis. Thoughts about why DOING is as important as UNDERSTANDING.
There are steps to success at Internet marketing. First, you have to want to succeed. Second, you have to learn what to do, learn the rules of the game, and third, you have to actually "do it." It's like baking a cake: readin...
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Personal Branding and Reputation Management. I am honored to be teaching a NEW course at Stanford this Fall on the topic. Check out the syllbus below.
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Jason McDonald

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Facebook Make Me Happy Facebook Make Me Sad. In case you were wondering why you have been so UP or so DOWN lately - now you know - it's all Facebook's fault.
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What gets shared on Facebook, and why? That is the question. Some interesting factoids from this infographic - designed (of course) to be highly shareable and even viral.  The dog, my friend, does indeed chase its tail.
What and when are your fans sharing on Facebook? These are important questions for any page manager to ask. This infographic debunks a few myths.
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I've planned to initiate a social network website based on traditional social contact approaches--letters or postcards, which was aimed at promoting sincere social contacts with strangers. While I found it chicken ribs, cause we still wanna gain fulfillment and mood swings through instant social contact.
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Jason McDonald

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Apparently the end of your picture on Google results is coming.  So we are still stuck with the ten blue links on Google's search screen.
Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Mueller said that the “click-through behavior on this new less-cluttered design is similar to the […]
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Bummer. Do you know why?
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Physical fitness and SEO or Social Media - one of my favorite analogies. What are you doing to "push yourself" in terms of Internet marketing?
To realize the greatest benefits from exercise, we probably need to ramp up our workouts.
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Have him in circles
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Jason McDonald

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Are we witnessing the slow death of Google+? It sure seems that way. We are past the initial euphoria, and with the death of authorship pictures, and strong indications from Google that they do not use it directly for search (except of course G+ local), it seems to be in a death spiral. What do you think?
Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network […]
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Jason McDonald

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With Google+ no longer showing pictures, and a fair amount of evidence that its impact on SEO is marginal (compared to links), and the reality that few people truly use it, and Orkut's impending death... You have to wonder when / whether Google+ will ultimately suffer the same fate? Oh, Google, why don't you support Google+ like you support those idiotic Google glasses?
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Gil Pac
+Jason McDonald Good one! Too bad Google did not nurture Orkut and as you stated that they pay attention to this new child called G+. 
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How to Get Your Picture to Show on Google+. NOT.  Google has changed this in a very radical way: showing the picture ONLY for Google+ posts for people you 'circle.' Here is a very cynical, but possibly, accurate on why Google made this change. Nefarious?
Did Google remove the Authorship Profile Pictures for another reason than they said? Were they after their own gain? Maybe.
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Sounds like something they would do!
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Jason McDonald

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What goes viral and why. Check out this infographic for ideas, but drill down to YOUR industry YOUR customers YOUR hot button points.
If you want your videos to go viral, don't leave it up to chance. Here's how marketers can craft chance into scientific accuracy.
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Jason McDonald

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It's official. Facebook has nearly killed organic reach for brand pages. As a user, I am frustrated I never see updates from my favorite brands yet old Uncle Al who posts like a madman of his cat adventures... I see him all the time.  Could Facebook find a happy medium?
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I usually recommend businesses tell people also select "get notifications" on pages they like. This way when a new post is made, those people will see a red number in their notification icon.
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Have him in circles
4,584 people
SEO Consultant, Social Media Marketing corporate trainer, Food Snob, and Wannabe Author
Making complicated things like SEO simple. Taking boring stuff and making it funny. Analogies.
  • JM Internet Group
    SEO Consultant and Tech Journalist, present
    Director, in charge of SEO (Search Engine Optimization), Social Media Marketing, and AdWords training and consulting. I provide both online training and in-person workshops.
    Senior Editor, 2012
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco, CA
Tulsa, Oklahoma - San Jose, CA - Berkeley, CA - Budapest, Hungary - Washington, DC - Boston, MA - San Antonio, TX
Contact Information
1230 Market St #709, San Francisco, CA 94102
Tag! You're it! Let's explain SEO, Social Media, AdWords and have some fun people!
I lead SEO training classes for the JM Internet Group, and also conduct Social Media training classes.  I also teach live classes in SEO, Social Media Marketing and Google AdWords at AcademyX and Bay Area Video Coalition in San Francisco and at Stanford University, continuing studies.  I do lots of corporate workshops and trainings on SEO, Social Media, and AdWords and can even (hush hush) act as an expert witness.

I am Senior Editor at, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994.  My Ph.D. is from U.C. Berkeley, and my B.A. is from Harvard. My MRS is my partner in crime and in life and my KIDS are what gives meaning to my life along with my PARENTS who are not an acronym but rather the two most wonderful Jedi masters I have so far encountered.

I really enjoy teaching Internet Marketing; so if you have questions, please reach out to me by email or call me at 415-655-1071. Happy to help!
Bragging rights
I have survived the dot-com bubble, the post dot-com bubble, and the housing bubble (sort of).
  • School of Hard Knocks
    SEO & Social Media, present
    I am currently enrolled in the School of Hard Knocks - meaning, lessons (my friend) are not taught, they are learned. I am 'learning' SEO, Social Media Marketing, and AdWords by doing it. Never stop learning. Never give up. Never surrender. (Galaxy Quest).
  • Harvard University
    SEO and Social Media Marketing (with Al Gore), 1981 - 1985
    Tried to hook up with Bill Clinton while at Harvard but he was... uh... too busy for Al and me, so we invented the Internet instead. (Bill was very interested in IRC for some reason).
  • University of California, Berkeley
    Creation of the Internet (with Al Gore), 1986 - 1992
    At UC Berkeley - GO BEARS - I tried to hunt down Bill Clinton again but was stuck with Robert Reich, so he and I invented an algorithm to do fact checking on those who never really understood what C+I-X-M meant.
  • Booker T. Washington High School
    High School (with Al Gore), 1977 - 1981
    GO HORNETS! The best high school in Tulsa, in Oklahoma, in the USA, and in the World.
  • Carver Middle School
    GO I CAN'T REMEMBER OUR MASCOT! But I did learn a lot about peanuts.
  • Burroughs Elementary School
    GO oh heck we were just in elementary school! But it was Burroughs Little School, the 1970s and voluntary desegregation of Tulsa, Oklahoma, of which I am a very proud participant.
  • The Womb
    Prior to elementary school, I was just a kid. Really are you reading my Google+ profile at this level of detail. You are creeping me out. Now go back to work, really! I mean it!
Basic Information
Looking for
January 14
Other names
Not Jason MacDonald, Martial Artist, Not related to McDonald's Restaurant, Really? You have enough time to read my G+ profile?, Get back to work. Move along people, nothing to see here.
Jason McDonald's +1's are the things they like, agree with, or want to recommend.
Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard

Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social n

6 Common Myths About Sharing on Facebook

What and when are your fans sharing on Facebook? These are important questions for any page manager to ask. This infographic debunks a few m

The Science of Virality [Infographic]

What makes things go viral? Answer that question and you could have millions of views, hits, clicks, and links. All the glitz and glamour wi

Google Drops Profile Photos, Google+ Circle Count From Authorship In Sea...

Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dr

The war on Amazon is Big Publishing's 1% moment. What about other writer...

More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy

Learnings From SMX London: The Impact Of Social On Search

SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. Ther

Why Content Really Isn’t King and What Actually Is…

Ever come across a great blog post or slideshare and be surprised that it only has a handful of retweets or shares? Maybe you’ve created gre

5 Googley SEO Terms – Do They Mean What You Think They Mean?

Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words hav

The Ultimate List of Trending, Real Time Search and Social Search Websites

The successful man is the one who finds out how to connect with his target market before his competitors do.

Food For Thought About Link Building: Some Tasty Tidbits

Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find

Why Is Facebook Page Reach Decreasing? More Competition And Limited Atte...

Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simpl

Official Google Webmaster Central Blog: Surfacing your business's contac...

Tuesday, April 08, 2014 at 1:29 AM. Webmaster level: All. Every day, searchers use Google to find information about businesses. Common queri

FTC sues 'Jerk' website operated by Napster co-founder

The FTC is suing a website operated by Napster co-founder John Fanning for allegedly harvesting information from Facebook users and posting

Seth's Blog: Search vs. discovery

They're not the same, in fact, they couldn't be much more different. Search is what we call the action of knowing what you want and questing

Official Google Webmaster Central Blog: Introducing the new Webmaster Ac...

Our Webmaster Academy is now available with new and targeted content! Two years ago, Webmaster Academy launched to teach new and beginner we

5 Keys to Improving Search Rankings with Duane Forrester

Bing's Duane Forrester lists in order the priorities site owners should invest in for better search rankings.

Seth's Blog: The debilitating myth of musical chairs

I was invited to a fancy gathering the other day. Thirty of us, chatting amiably over drinks, then invited to sit down to eat. A little slow

The Complete List of Engaging Content Ideas - Search Engine Journal

The fact that content drives the Internet is nothing new, though today, there is a greater emphasis on the importance of quality. Internet m

Fun San Francisco restaurant with a down-home feel. I had Halibut which was great, and some sort of fried vegetable thingie that had too much bacon for my taste. Waiter was great, and we had a nice time.
Public - 3 months ago
reviewed 3 months ago
A rarity in the modern word: shoe repair. Like most men, I have few shoes but the shoes I do have, I love. They're expensive - in the $200 per pair range, so they are worth repairing. But to find a shoe repair shop is not easy? My old shoe repair shop in Fremont, California, closed down. So on my way to my Stanford University class in SEO and Social Media Marketing... I found European Cobblery, and I am glad I did. Efficient, friendly, and good advice on how best to fix my shoes. My old friends are bok - my shoes, and I have a new friend - European Cobblery. I highly recommend this wonderful shoe repair service in Palo Alto.
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Public - 4 months ago
reviewed 4 months ago
Transported from Fremont, California... to Newark... I am a long-time customer of Johnny's, Fremont's best barber soon to be Newark's best barber, and followed him from his former GIG in Fremont. Johnny not only knows how to cut hair, but he is personable, fun, and respectful of all his clients. I had never been to Jacki's before, but she's very nice and it's a wonderful shop. If you are nearby in Newark, and looking for not only a great barber shop run by a nice person like Jacki... or a great barber like Johnny... You, my friend, have found your place. Now stop reading this review and go over there and ask for Johnny and tell him Jason sent you. And say hi to Jacki is you see her, and tell her Jason said to say hi.
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Public - 5 months ago
reviewed 5 months ago
A very different Mexican experience. When you think Mexican... you might think Chevy's or Taco Bell. This is "high end" Mexican food, and more Spanish in its flavors and offerings. I had Carnitas and we shared delicious taco appetizers. The atmosphere was small and intimate, and made a great place for a small group. Highly recommended if you love Mexican but are looking for something different than your "traditional" Mexican food.
Public - 9 months ago
reviewed 9 months ago
67 reviews
Wonderful, friendly, up-to-date hotel in downtown Baltimore, MD. The bed was heaven on earth, flat screen TV was brilliant, Internet WiFi was as fast as can be desired... Home away from home? Even better - I was on the 32nd floor with a wonderful view of historic Baltimore. Free breakfast. Helpful / friendly staff. Everything was perfect. I really enjoyed my short (business) stay and would definitely stay here again on my next trip to Baltimore. This hotel is just across the street from Mercy Medical center, and convenient to most downtown locations.
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Public - 5 months ago
reviewed 5 months ago
We do call this whole paycheck for a reason. Beautifully arranged vegetables greet you as you enter the store, and then head straight for the deli, buffet, pizza restaurant and other totally processed "healthy" foods. My opinion of Whole Foods is it is really more a food museum than a true grocery store; the best thing to come here for is the made-to-order foods, and very high quality meats. Did I remember to say whole paycheck? I am glad it's here in Fremont, but I can't afford to shop here on a regular basis. So Safeway or Trader Joe's for day-to-day stuff, and Whole Foods for treats and specialty items. Amazingly, there is enough parking.
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Public - 6 months ago
reviewed 6 months ago
Only in Texas! I am a lover of all things that involve a) ideas, b) religion, and c) Texas. So while we were cruising down Interestate 40, we saw the billboard for Texas Catholic Superstore and YES we had to stop! It's a huge store, obviously very religious. Great section of books - anything and everything you ever wanted to learn about Catholicism from a Catholic perspective. The proprietor was very friendly and informed but not at all pushy. Religious art, jewelry, icons. Plus clean restrooms. Great fun, interesting stop off the Interstate. Or if you live in the area and are looking for a superstore of books, iconography and everything Catholic - this is the place.
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Public - 11 months ago
reviewed 11 months ago