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GCI Collective
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For month of May, GCI will support and participate in National Family Reading Month.

We all know that reading not only opens the mind to creativity and imagination, it is also a powerful tool for learning and professional development. If you are wanting to take part in the #scholasticevent visit their website http://www.scholastic.com.au/nfrm as competition starts May 1.

#kidswhoreadsucceed #empoweryourself #getreading
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When marketing your business online, it’s important to use data and metrics available to evaluate how your online activities are performing.

In this video, we'll explore:
- why setting goals and KPIs is so important to online businesses
- how to construct a KPI using the SMART framework
- how to analyse data gathered to help improve online marketing efforts.

https://youtu.be/4u4cn3Hgn4o
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Understanding the competition is a key component of your online strategy, enabling you to position a business correctly in the marketplace.

This video explains:
- how to identify what makes a business stand out in a busy marketplace
- why Unique Selling Points (USPs) are important and how to construct them
- online tools available to help you research the competition.

https://youtu.be/T4-wXk6WrC4
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Create the best possible online experience for customers by understanding how to make the most of the moments when they interact with a brand.

This video explores:
- what customer touchpoints are
- how to map common online customer journeys
- how to identify customer touchpoints that generate business goals.

https://youtu.be/-K9XgUqKxwM
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Think about the last product that you bought online, map your journey through the touchpoints you encountered before making your purchase.

Think about:
1. What initiated your interest in the product? (See)
2. How did you go about doing your research? (Think)
3. What finally made you hit that 'Buy Now' button? (Do)
4. Did you leave a review or post an image of your purchase online (Care)

Now think back to your business scenario: what types of content could you use at each stage of the customer journey to encourage people to make a purchase?
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When taking a business online, understanding how customers browse on the web is an important factor in ensuring your online efforts are rewarded.

This video highlights:
- Customer behaviours online, and how these overlap with offline behaviours

- the "See, Think, Do, Care" framework, and how to use this to help understand the online customer journey

- how to group your audiences using audience segmentation.

https://youtu.be/t8ZkJqTmrwQ
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To help identify your goals, mission statement and USP, ask yourself these questions:

1. Goals - What do you want to achieve by being online? (i.e. more sales or greater brand recognition)

2. Mission Statement - Which values are important to the business? (i.e. fair trade or protecting the environment)

3. USP - What makes you stand out against your competitors? (i.e. customer service, price point or quality).
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An online business strategy can boost your chances of digital success, helping you to define clear goals and focus your online activity. https://youtu.be/CRcEWXLz304

You will find it easier to put together your online strategy once you have figured out your company's goals, written a mission statement and identified your company's USP.

Once your strategy is in place, you can launch a website, develop a targeted digital marketing campaign, and establish a client base.
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Customer won't buy unless they perceive that the total benefits obtained from value exchange exceed the financial and other costs they incur, including their time and effort.

#customerservice #value
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We squeezed in a quick little corporate photo session this week for a client after a meeting to get some head shot portraits for all of their new employees.

Your head shot is the logo for your personal brand.

Like a business logo, it'll show up everywhere you showcase your personal brand online: your Twitter profile, your LinkedIn profile, your blog, your email signatures, and so on. And, also like a business logo, it's a great opportunity for you to use imagery to make a lasting, positive impression on your audience.
Trouble is, professional head shots can cost a pretty penny, which is why we decided to come up with a really affordable solution. Before you wind up taking matters into your own hands and reach for your selfie stick, you should know that not all DIY head shots are created equal.

If you are need of some fresh and update profile pics, send us a PM or email lisa@gcicollective.com.au. We have packages from just $50.
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