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Elevate SEM

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For SEO's, SEM's ( and most advertisers), Multivariate and A/B Testing can really help your  #conversionrateoptimization  efforts. Why? To determine what resonates with your audience ....duh :) Don't know how to start? Learn more about Multivariate and A/B Testing Best Practices at http://goo.gl/fV4Yh 
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Going Agile
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Special thanks to Barbara Starr and #searchengineland  for this article. 
Microdata is becoming more and more familiar as a best practice for #SEO. Good Relations Rich Snippets tool makes it easier for advertisers to take advantage of Microdata sets, which we hope is another step moving to a better user experience on the web. 
http://searchengineland.com/make-yourself-findable-in-the-global-graph-of-commerce-135082?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main
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Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip, image-driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest). Since they can complement other longer forms of content such as blog posts, incorporate Tumblr content into your editorial calendar. 
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To thrive in #social, #mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the A.R.T. of social media to trigger desirable (and social) actions, reactions and transactions. A new genre of social producers are taking aim at developing content strategies that are not only consumable, they’re shareable, actionable and act as catalysts or sparks for relevant conversations. These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each.

Infographic by Brian Solis
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Elevate SEM

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Be Remarkable.
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Have them in circles
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Elevate SEM

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Google Finally Launches Disavow Link Tool
On June 27, Bing officially announced a Disavow Links feature in Bing Webmaster Tools "Phoenix" which you read more about on our blog by visiting http://goo.gl/7RfIE. Today, Google finally responded with their own #disavowtool. This tool is particularly helpful for link cleanup and pro users. http://youtu.be/393nmCYFRtA
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Elevate SEM

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Google Launches the #disavowlinks  tool that can be found within Google Webmaster Tools. We can all breath now! This tool can help if you've associated your site with some bad link neighborhoods, just remember to keep it "White Hat". Side note--Bing had the disavow link tool first. 
http://searchengineland.com/google-launches-disavow-links-tool-136826
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Ah, yes its time for Google to expand is SERPs. Google Drive is something we use everyday at Elevate. Drive provides much more than just a cloud docs supplement to Word or Excel, it actually can be used for web calls to aggregate content! Read more about Google's expansion on WebProNews #googledrive  
http://www.webpronews.com/google-adds-your-google-drive-files-to-serps-2012-10
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Positive thoughts produce positive results. The only problem is that some of our most persistent, self-defeating beliefs are stored deep in the unconscious mind, where they have the power to undermine our happiness and sabotage our success. #mobilemarketing  

http://www.conversationagent.com/2012/10/mobile-phones-connect-with-emotion.html
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Here’s a good example of luxury marketing that works. (Although the use of flash kills us.) Everywhere we looked today we saw people linking to "How to pack your bag the Louis Vuitton way." The video is another form of creative branding tactic that ties luxury with efficiency. A great way to generate links while avoiding penalties from #GooglePenguin .

http://youtu.be/ta9INf-ZBJk
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Houston, we have a new update! Exact-match no longer be a card site owners can play to reach the first page of the SERPs. Another move in quality control, a #panda  move. See you later thin "Microsites" and hello "Content Marketing". 
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Have them in circles
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Contact Information
Contact info
Phone
1.800.936.4465
Email
Google Talk
elevatesem@gmail.com
Address
11420 NE 86th ST, Kirkland WA 98033
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Tagline
Turning Search into Found.
Introduction
Elevate SEM (Elevate) is a dynamic search agency that was founded in 2012. We work with medium to enterprise clients delivering unparalleled results. Our specialties include SEO, SEM and Analytics. 

Have a few lemons in your marketing? We make lemonade. At Elevate, we have a strong focus on learning, testing and sharing what strategies have worked well on our blog by going to goo.gl/vLtXw

Now offering Complementary Marketing Audits

Have challenging marketing goals? We love challenges. Learn more about possible areas of opportunity with a complementary marketing audit by visiting http://goo.gl/mlzZ1