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The Real Story Group
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Welcome to Real Story Group. We have been delivering fearless technology selection advice since 2001.
Welcome to Real Story Group. We have been delivering fearless technology selection advice since 2001.

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#4: DAM Bubble? New market entrants are creating a DAM vendor bubble with so many new vendors fighting for the same customers… When and how will it pop? We'll let you know... https://bit.ly/2RMi5oh
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#3: Enterprises Begin to Seriously Confront the DX vs MarTech Gap. 2019 will see formal attempts to merge digital campaigns and customer experience programs. Hard problem! https://bit.ly/2RMi5oh
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#2: CRM Loses the Datastore. Customer data is moving lower in your MarTech stack to more specialized single-source repositories like potentially a Customer Data Platform: https://bit.ly/2RMi5oh
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#1: Web Content Management Scope Gets Simpler. WCM used to be a complex piece of your MarTech Stack, but going forward WCM will become less of a rules engine and more of an order taker: https://bit.ly/2RMi5oh
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Do you need a highly regulated and secure environment for your Digital Asset Management System? Scenario #9 looks closer at this requirement.
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Digital Asset Management (DAM) Trends in 2019 - Webinar #DigitalAssetManagement #DAM - In RSG's quest to evaluate the strengths and weaknesses of Digital Asset Management technologies, we regularly debrief technology users, IT support teams, implementers, consultants, vendors, and others with hands-on experience working with DAMs. Register for this webinar taking place on January 30 here. In this session, my colleague Jarrod Gingris will reveal the top eight trends every DAM enthusiast shou...
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The Customer Data Platform (#CDP) marketplace is evolving rapidly, with some new players entering and other vendors rebranding existing platforms as CDPs. We've added four more vendors to our research. https://bit.ly/2H9AyqC
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2019 Predictions for Digital Leaders #predictions #digitalmarketing - As a digital leader, I know you want to stay abreast of trends, but you also have to make practical decisions this year.  In that spirit, I'll offer RSG's annual thinking on what's coming. To be sure, we're not always right — but we're consistently practical, sometimes provocative, and perpetually candid. Here are our 2019 Digital Technology Predictions:  #1: Web Content Management (WCM) Scope Gets Simpler WCM used to be ...
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Let's look back at key trends in Web Content & Experience Management (WCM) technology for 2018. On the surface, nothing really big happened...no big acquisitions or flameouts. But underneath, some important themes persisted.
2018 WCM Year in Review
2018 WCM Year in Review
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Crystal Ball 2019 - Webinar on Digital Predictions #predictions #DigitalWorkplace #digitalmarketing - At RSG we try to keep it real and avoid prognosticating just for the sake of it.  At the same time, we know that you want to better understand what's around the bend for key digital technologies.  So each year we do just that. View the annual webinar, "Digital Marketing and Digital Workplace Technology Predictions." To be sure, we're not always right -- but we're consistently practical, som...
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