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BRANDgfx
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Branding and Graphic Design for Successful Marketing
Branding and Graphic Design for Successful Marketing

44 followers
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Happy Groundhog Day!
Time to emerge from your burrow of day-to-day work, and look around for any shadows...
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[ #MarketingTip ]
Looking to improve your content marketing? Get visual!
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For most small business usage, simply licensing a stock photo will be enough to ensure you’re not infringing on any copyrights.
If your #VisualMarketing strategy goes beyond just associating images with a web page, blog article, or social media promotions, here’s some cautionary advice regarding common “uh-oh’s” we’ve seen: bit.ly/28X9Bk7
#CopyrightInfringement
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[ #MarketingTip ]  You don't need to avoid using ALL CAPS entirely, but use caution. While you may be merely intending to emphasize a word or phrase, it may be perceived by your reader that you are yelling at them. Learn more in this week's Marketing Quick Tip
  #netiquette  
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If you try keyword stuffing today, you’ll almost certainly get a negative ding from Google, rather than a boost to your rankings.
Latent Semantic Indexing (LSI) rewards you for writing naturally.
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[ #MarketingTip ] Jingles and music aren't just for larger brands advertising on radio or television. Here's how your small brand can leverage music (and #earworms ) for brand recognition and recall.
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[ #MarketingTip ] Sales and marketing are intrinsically linked when it comes to a unified purpose: convincing consumers to buy your company’s product or service.

If you have separate sales and marketing teams, here are some quick tips for preventing (or fixing) a sales verses marketing culture: bit.ly/QuickTip-42

#Sales #DreamSmallBiz
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Are you selling the bells and whistles of your product or service before selling to the actual needs of potential buyers?
Perhaps confusion about "Value Based Selling" is to blame...
 
#Marketing #Sales   #ValueBasedSelling
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[ #MarketingTip ]  The question many businesses struggle with is how to get buyers interested in their product/service.
Focus on how your customer buys and the motives behind why they buy.
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[ #MarketingTip ] Most business owners want their video to start automatically to make sure it gets seen. It’s understandable; you’ve invested a fair amount of resources to create your fabulous video so you definitely want everyone to see it.
Unfortunately, setting your video to autoplay actually causes many users to leave your site entirely rather than simply stopping the video.
    #VideoMarketing  
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