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eCommerce MasterPlan
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eCommerce MasterPlan - helping you make better decisions
eCommerce MasterPlan - helping you make better decisions

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167 Emotional Commerce – How getting emotional impact right can create double digit growth - In this episode our host Chloe Thomas shares the white paper: “Emotional Commerce: How and why considering the emotional impact of your eCommerce website can create double digit growth” that she wrote for the Magento agency Diligent Commerce. Including 3 case studies, and lots of neuromarketing tips. Including insights from Daniel Kahneman. Case studies of Eastpak, lalaBerlin, and Varley. You can ge...
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Podcast 166 The first six months of taking over an existing business with Andy Storey of Prendas Ciclismo - Andy Storey is the owner at Prendas Ciclismo, an online business that sells cycle clothing to customers worldwide shipping up to 2,000 orders per month, with an excellent reputation in the marketplace – over 6,000 positive reviews on TrustPilot. Andy bought the business from his former boss last year, and is targeting 10% growth for his first year in charge. About the business eCommer...
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Podcast 165: Create and manufacture your own products to increase margin with Nathan Resnick of Sourcify - Nathan Resnick is the founder of Sourcify, a platform/service he’s built to guide you through the process of sourcing your products. And he has some serious skill in this area – having run three different eCommerce companies, bought dozens of products to market, and even been involved in Kickstarters that have raised over 7-figures. Starting Out Nathan was still in high school when he ...
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Podcast 164: Facebook Ads, product and changing the world of audio with Davies Roberts of Flare Audio - Davies Roberts is an inventor and the founder of Flare Audio. He’s spent 5 years re-inventing the loudspeaker on a mission to minimize all types of distortion. After winning the ears of the music industry they used a kickstarter campaign to launch their range of in-ear headphones and ear plugs! In 2017 they reached a turnover of £5.9 million having grown 250% in the last 12 months. About ...
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Podcast 163: Linear sales funnels, affiliate marketing and LOTS of top tips – chatting with Nate Lind - Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. About the business eCommerce Business Structure – Online Only Product Range Scale – niche On Shopify In the USA Listen to hear more about Nate’s eCommerce set up Getting Started Nate was the vice president of a bank, working a day job while he...
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Podcast 162: eCommerce Delivery with Ian Kerr of The Postal Hub Podcast – inflight, PUDO, and more - Today we’re going to be exploring a very important part of the eCommerce customer service mix – the delivery. It’s essential to get your delivery strategy right if you want to get the order in the first place (returns and delivery pricing and speed remain the top reasons customers abandon that order), AND to get the repeat order by giving a great experience. It’s also a profitability battle ...
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Podcast 161: Adapting to changing markets, niche sites, and drop ship with Brian O’Donnell of Map Marketing - Brian O’Donnell is the Managing Director at Map Marketing. They launched over 40 years ago, and have sold over 1 million personalised map jigsaws! For every gift eCommerce business I’ve worked for Map Marketing products have been a season after season best seller. As well as selling via resellers in the UK, USA, Europe and Australia, they also have four of their own niche eCommerce ...
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Podcast 160: Guest blogging and the solitary bee with Green & Blue’s Faye Clifton - Faye Clifton is the sales and marketing manager at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade. They launched in 2005 and as well as growing online sales, they are selling to over 80 stores worldwide including some awesome organisations such as the National Trust, Design Museum and the Tate. About...
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Podcast 159: Kathryn Moorhouse’s 3 Steps to Pinterest Success, all about the organic traffic - Today we’re getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children’s clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she switched from eCommerce business owner to follow her desire to help other entrepreneurs grow their businesses with Pinterest.   Getting Started After st...
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Podcast 158: Bricks, Clicks and Marketplaces with Kirsty Patrick of Home by Kirsty - I know a lot of you out there are running your own boutique bricks and clicks business – selling out of your own physical store, and also online via your own site and also marketplaces. Taking on the roles of buyer, visual merchandiser, shop assistant, marketer and everything else. Today we have a guest just like you on to share her wisdom… Kirsty Patrick is the owner of Home byKirsty, a boutique bricks and...
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