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Jamie Low
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Thinking Outside, Inside, Behind & About the Search Box: I'm an Enterprise #SEO Consultant specializing in publishing, travel and adventure sports.
Thinking Outside, Inside, Behind & About the Search Box: I'm an Enterprise #SEO Consultant specializing in publishing, travel and adventure sports.

1,287 followers
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THIS. Don't jump to conclusions in the face of a crisis.  Technical forensic SEO requires a careful examination of the site's history; if you start making changes to your site to fix something without doing your homework, you're just as likely to make things worse. 
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Will mobile usability really become a ranking signal? Maybe, but there is a long history of this type of speculation never really panning out. But if you address these issues in a way that is appropriate for your end users, it can create a much better user experience for your audience. 

One caveat: please be careful about making changes that will wreck havoc with your search visibility. Updating templates, swapping out your CMS or tweaking URLs frequently lead to unintended consequences unless you plan carefully. It's worth the extra work to make sure your new shiny responsive design doesn't result in lost revenue.
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THIS. Stop talking about content like it's a new revolutionary idea. Content isn't King. Content is a given.
http://goinswriter.com/content-is-king/
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Last weekend I organized a press trip with +Gizmodo & +IndefinitelyWild to experience one of the most challenging outfitted rafting trips in the United States. Writer +Wes Siler and videographer +Chris Brinlee Jr really nailed it with their account of what a Creek trip is really like.

(If you watch the video, Wes and Chris are paddling in the front of the boat; +Scott Armstrong and I are in the middle and Danny W. is on the sticks.)
+Gizmodo's +IndefinitelyWild joined us on Cherry Creek this past weekend and came away with a great review of the river complete with a 3 +GoPro video edit that really captures what a day on the Creek is really like.  If you're looking for a real-deal summertime adventure, read this.

(And as a bonus, we partnered up on a giveaway to win a California whitewater rafting trip on the river of your choice for a boatload of your friends!)
http://indefinitelywild.gizmodo.com/rafting-americas-most-difficult-river-1606105455/all 
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While this isn't comprehensive, an official consolidated guide from Google on migrating your site is welcome and long overdue. This should help streamline many conversations about the importance of things like URL mapping to help minimize technical issues that can wreck havoc with established search visibility.

Seasoned technical SEO peeps know that this guide alone won't be enough to minimize losses; this is an oversimplified document that can't possibly take your sites history into account, and there are much less risky methods that are well worth the additional creative effort. But it's a great document to use as a jumping off point in your preparations. #knowingishalfthebattle

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What Google Giveth, Google Taketh Away.
New Post: Google Announces the End of Author Photos in Search: What You Should Know
http://moz.com/blog/bye-bye-author-pics

Following up on an excellent post yesterday by +Mark Traphagen we explore the implications of Google's Authorshipocalypse.

Here's the link to John Mueller's original announcement: https://plus.google.com/+JohnMueller/posts/PDkPdPtjL6j

And the link to Mark's post: https://plus.google.com/+MarkTraphagen/posts/2cdq3Pu4TA7

More on +Moz here: http://moz.com/blog/bye-bye-author-pics
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