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Great podcast from HBR IdeaCast about tapping social media both within businesses and to interact with customers.

Guest Anthony J Bradly argues that, in order for a corporate social media strategy to be successful:
1) senior business leaders must recognize the value of social media and mass collaboration across many business functions as strategic to their business,
2) you must have a business relevant purpose around which a community will rally, and
3) work with the broader organization to protect the health of the community from IT, information security, legal, and finance and helping them to understand how community-based collaboration is different from team-based collaboration.

A prominent worst practice is "provide and pray", provide access to a social technology and pray that something good comes from it. I worry that this is all too common in corporate social media efforts. What are your thoughts?
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