Profile

Cover photo
David Edery
Attended MIT Sloan School of Management
1,230 followers|17,274 views
AboutPostsPhotosYouTube+1'sReviews

Stream

David Edery

Shared publicly  - 
 
I'm playing Triple Town. Can you beat my high score?

https://play.google.com/store/apps/details?id=com.spryfox.tripletown
2
Charlie L's profile photoDavid Edery's profile photo‫מיטל אפללו‬‎'s profile photo
4 comments
 
Hi! 
Add a comment...

David Edery

Shared publicly  - 
 
Yes, Kixeye's video is funny. Yes, the Zynga-dogs-humping logo made me laugh. How much do you want to bet that Valve's employee handbook is a vastly more powerful recruiting tool than Kixeye's video?

Make great games. Respect your employees. Be transparent to your fans and even your competitors. Great employees will follow.
8
Add a comment...

David Edery

Shared publicly  - 
 
So many of the comments on my op-ed (http://bit.ly/LXYFGl) seem to revolve around the idea that f2p "encourages evil practices." It's hard for me to sympathize with that. We are absolutely surrounded by tempting things that are bad for us. Cigarettes. Fast food. The temptation to lie. The temptation to cheat. If your rule of thumb for engaging in something is "cannot tempt me to evil" then you better not walk outside your home, turn on your TV, or use the Internet. 

Spry Fox has been making F2P games for a couple years now and we haven't yet turned into the devil. (Though I keep checking my scalp for horns...) It is possible to do f2p and do it "right."

I have more appreciation for comments that F2P forces you to make tradeoffs in game design. This is absolutely true. And if you want to avoid this, you can absolutely keep making games that you sell for 15 bucks or whatever. Except those markets have their own tradeoffs and devils. Want to sell a game for $15? Well, there are precious few places you can do it, and that makes you a slave to those platforms and their particular requirements and challenges. If I want to distribute a f2p game, there are dozens of non-trivial distribution channels for me to choose from in the US alone, not least of which is my own website. (A very large percentage of RotMG's traffic was direct to the RotMG website, just as one tangible example.)

Want to sell a game for 99cents? Well, now you have a few more options (still nowhere near the options a simple f2p game has, but more.) And if you want to make a relatively simple game, that's fine. But if you want to make something substantially more expensive (either to develop or to maintain on an ongoing basis) that 99cents from the 10% of people who don't choose to pirate the game (even though it only cost 99 cents!!!) isn't going to get you very far. Well, unless you're Angry Birds. Good luck becoming that.

Life is all about how you tackle the tradeoffs and hard problems. This hard problem (f2p, that is) has some particularly amazing upsides if you're willing to set aside your fears and misconceptions for a moment. That's all I'm saying.
8
2
Norman Tran's profile photoDiego Lizarazo's profile photo
Add a comment...

David Edery

Shared publicly  - 
 
Something to keep you occupied before E3.
 
Psst.. there might be a never-seen-before beta at http://bit.ly/JFyaTB #FoxyFridays
4
Christian Svensson's profile photoAndrew Ekeren's profile photoDavid Edery's profile photo
4 comments
 
Hey Alan you can email me anything. :-)

Sent from my iPhone
Add a comment...

David Edery

Shared publicly  - 
 
 
Creative failure and loss
The emotional cost of creative failure is something we rarely discuss publicly. To create is to fail. To fail is to lose something critical and important and this has an immense emotional burden. That we stuff away and ignore. We live in an era of the macho mercenary creator, a machine that dreams in exchange for money. Or at least a person pretending to be a machine.

A large element of creativity involves giving birth to the future. We take the potential of a rough idea and express it in concrete plans. We invest our passion in making something out of nothing. This exercise is not cheap. We give up time with friends and family. We spend long hours meticulously investing everything we are into making the future come to life.

When a project ends, there is a deep sense of loss. All that potential is severed, those future plans eradicated. Imagine working on a degree for four years and then one morning, right before graduation you are told that the degree doesn't exist. In fact the school you attended doesn't exist. Your dreams of your own future are dead.

The world doesn't acknowledge this emotional state. It is a private, silent thing. How do you explain the future you were dreaming? So bosses, critics, press and players continue to merrily pour excrement down your throat. There is zero empathy or memory. Says the mob, "Did you produce for me today? No? Well, fuck you."

Battle-scarred creative folks have techniques for dealing with this. You can pretend that the project was an experiment and that you learned good lessons along the way. You can have a side project that you can pour your energy into. You can surround yourself with a bubble of positive voices. These help. Yet the grief remains.

And with that grief comes all sorts of emotions. Self blame, questioning of one's purpose, anger, depression. Perhaps a statement worth of ridicule, but none of this is less real even if it does only involve figments of our imagination.

The modern solution? Suck it up, sissy. Move on. I wonder if it wouldn't be more healthy if we instead talked about the reality of loss. In the end, I don't think any creative person is a robot affixed with a spout that pours out new dreams. How do human beings deal with loss?

Perhaps we need an official ritual like a wake or a funeral or period of mourning. Here's mine. I take a break. Go for long walks among the trees. Read an immense amount. Just pretending that nothing happened and working though the loss doesn't seem to work. That path only yields the small hurt dreams of a shell-shocked zombie.

With conscious time and space, it becomes possible to imagine a new future. At least that is the hope. :-)
1
1
R.M. Koske's profile photo
Add a comment...

David Edery

Shared publicly  - 
 
Charlie L originally shared:
 
As the original post says: "this needs to go viral." An amazing illustration of what's truly wrong with our healthcare and social system.

In case you can't read it, the text from the photo reads as follows:
I am an American.
I pay taxes.
I worked.

I am the guy who worked in his field for 20 years until the economy collapsed.
Then I was the guy who brought you your pizza. You know, a job? Not unemployment.

Then I got cancer.

Minimum wage and part-time insurance meant I needed Arizona's welfare, AHCCCS (Access), or I needed to gather my affairs.
Minimum wage meant I made too much money, according to Access, and I was denied Access.
Cancer solved that problem and removed my ability to work.
Access approved.

Despite what you've been told, the hospital will turn you away if you're broke.
Despite what you've been told, churches and private insitutions will not pay your medical expenses.

I was diagnosed April 1st, 2012 and had major surgery May 12th.
I am still recovering from radiation and chemo treatments ended in August.
I am alive because I'm unemployed.

Does any of this make sense?

I am the 99%
4
2
Michael Wiessmuller's profile photoJenn Faccin's profile photoGary Siu's profile photo
 
Apart from being from the future... This sucks.
Add a comment...
Have him in circles
1,230 people
Tomi Neste's profile photo
Will Robinson's profile photo
Егор Харват's profile photo
Latest Bollywood Songs's profile photo
Changki Kim's profile photo
Lee Winder's profile photo
Ichiro Otobe's profile photo
Лидия Варламова's profile photo
juan lazaro gomez silva's profile photo

David Edery

Shared publicly  - 
 
reviewed:
Evans Renovation
1531 1st Avenue North, Seattle, WA 98109
John did some really great, original work for us. We asked him to build a set of stairs and, a railing plus some closets/shelves underneath the stairs in our office. The twist was that we wanted him to use some old beams we had lying around and we wanted him to complement those old beams with other wood that would look similarly rustic. John had the fantastic idea to use foraged wood as part of the railings (which he foraged himself) and took the time to experiment with them until we found a look that worked for us. All our friends consider the work he did to be a work of art, not merely functional. And of course everything was within budget and looked professional and tidy (as tidy as rustic can be, anyway!) We're very happy with the outcome. :-)
Quality Excellent
1
Charlie L's profile photo
 
Sounds like a man I need to know. I have one of "those" houses.
Add a comment...

David Edery

Shared publicly  - 
 
 
Triple Town is now available for the Kindle Fire!  http://amzn.to/Nyysx5
5
2
Pat Kemp's profile photoKirruu Berry's profile photo
Add a comment...

David Edery

Shared publicly  - 
 
Friends of mine know that politically, it's probably safe to describe me as "center-left." I'm a big believer in capitalism but I recognize that it has limitations. I believe in a strong military but I recognize that it's just one of several areas we need to invest in if we're going to stay a strong and healthy country.

The current discourse regarding the latter is what triggered this post. I find the debate in congress about our military spending absolutely bizarre. Proponents for greater spending appeal to our fears and say "don't you want to protect your children? Don't you want to safeguard their future?" I think the question is very simply "Sure; how much protection is necessary?"

The US spends roughly 5x on its military as the next closest country. This would make sense if we were playing catchup, but we've actually been outspending every other country for decades now. We have a fleet of nuclear submarines and missile installations that could vaporize the entire planet dozens of times over. We have an unrivaled airforce. A sprawling intelligence apparatus Etc. Most opponents to greater military spending aren't arguing against maintaining important parts of our military, or against spending more to keep advancing ourselves technologically. They are arguing that when we're already years ahead of our competitors, spending $643B a year to pull further ahead, when we're falling behind in areas like education, maybe isn't such a great idea. We're so focused on defending our future that we've forgotten to actually invest in it.

Twenty years from now, my daughter is more likely to be mugged by an under-educated, under-supported citizen of this country than she is to be killed by a foreign agent. I want to protect her future. I just don't think we need a larger Navy to accomplish that.
15
1
David Sahlin's profile photoSteven Witt's profile photoAndre Spierings's profile photoBryan Livingston's profile photo
6 comments
 
Costa Rica doesn't even have an military. Just randomly came across this fact. http://en.wikipedia.org/wiki/Military_of_Costa_Rica
Add a comment...

David Edery

Shared publicly  - 
 
Hi everyone -- my company Spry Fox is looking to hire a senior-level engineer/developer. If you are not this person but know someone who is, we would be very grateful if you introduced us!

Job title: we don't really do titles here. Feel free to call yourself something amusing and/or impressive.
What we're looking for:

* Senior level engineer (five to ten years of work experience, minimum.)
* Can program both the front end and back end of an original online game - by themselves or as half a team of two.
* Has worked on multiple shipped games in the past
* Very comfortable with frequent, rapid iteration (daily to weekly)
* Excited about original, free to play games
* Familiarity with Flash and Unity is a major plus but not a requirement. It's actually more important for whomever we hire to be flexible and not wedded to any given language, as we frequently find ourselves adjusting our tech to meet specific circumstances.
* You must be a self-starter who can work effectively without being closely managed or prodded. This is a company for entrepreneurs, not worker bees.
* Reliability and honesty are the two most important traits to us.
* Location is not an issue; we all work remotely. But if you live in Seattle or the Bay Area, you'll get to have lunch with us pretty regularly. :-)

About us: Spry Fox is a successful developer of online games that have collectively reached over 30m people. Our titles include Steambirds, Triple Town, Realm of the Mad God and Panda Poet. We are passionate about two things: making great original games and bringing happiness to the world.

Feel free to send inquiries to jobs@spryfox.com
6
5
Diego Lizarazo's profile photoWolff Dobson's profile photo
Add a comment...

David Edery

Shared publicly  - 
 
Blog post: The Complexities of Revenue Sharing. http://bit.ly/HX9hRk
4
2
Andre Spierings's profile photoDaniel Cook's profile photoBenedict Apuna's profile photo
 
I was thinking about this recently for some reason and about a model where people could work/compete for a percentage. It would be very hard to regulate of course and it more theoretical than anything else. But you have something like Jira, and when you start a task, you press a go button and when you complete a task you press the finished button and it calculates you contribution to the project (or the issue could just have a set amount off assigned points). This way somebody who comes in and fixes just one issue could get a very small percentage, and someone who completes 1000 issues would get a larger percentage. You could open the project to anyone who want's to contribute.

Although the idea is absolutely riddled with holes, relies a lot on trust and doesn't account for skill level etc. I do think there are better solutions for people croudsourcing together which rewards hard work.

If a system like this could be built that did work. You could entrepreneur a project and have it built for free by people who contribute time rather than funds to a project, but also get remunerated. A kickstarter for coders.
Add a comment...

David Edery

Shared publicly  - 
 
After many late nights...
Spry Fox originally shared:
 
The Android version of Triple Town is live now! http://bit.ly/ychb8i. iOS as well! http://bit.ly/xwZ5h1
12
1
Filipe Freitas's profile photoChris Houtzer's profile photoJenn Faccin's profile photo
2 comments
 
Congrats guys!
Add a comment...
People
Have him in circles
1,230 people
Tomi Neste's profile photo
Will Robinson's profile photo
Егор Харват's profile photo
Latest Bollywood Songs's profile photo
Changki Kim's profile photo
Lee Winder's profile photo
Ichiro Otobe's profile photo
Лидия Варламова's profile photo
juan lazaro gomez silva's profile photo
Education
  • MIT Sloan School of Management
    MBA
  • Brandeis University
    English Lit
Links
Story
Tagline
Husband of Eve, father of Aria, CEO of Spry Fox
Introduction
Husband of Eve, father of Aria, CEO of Spry Fox
Basic Information
Gender
Male
Apps with Google+ Sign-in
  • DomiNations
  • Spider-Man Unlimited
  • Out There
  • King of Thieves
  • AdVenture Capitalist
David Edery's +1's are the things they like, agree with, or want to recommend.
WordPress › Blog Tool and Publishing Platform
wordpress.org

WordPress.org. Home; Showcase; Extend. Plugins; Themes; Mobile. About; Docs; Blog; Forums; Hosting; Download. WordPress is web software you

Realm of the Mad God - Chrome Web Store
chrome.google.com

RotMG is the first ever cooperative MMO bullet hell shooter. No registration required. Fight monsters in groups of up to 85 players.

DragonVale
market.android.com

"Just between you and me, dragon parks are pretty rad." ~ TouchArcade.com Hatched a dragon lately? Play DragonVale and raise, feed and breed

Game Developers Conference | March 5-9, 2012 | Moscone Convention Center...
www.gdconf.com

Home; Navigation ABOUT Info & Resources · About GDC · FAQ · Advisory Board · Media Partners · Media Resources · Contact · Newsletter Sig

Flickr: Tools to upload and share
www.flickr.com

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos t

Wind-up Knight
plus.google.com

Wind-up Knight is a high-end, action-packed, 3D side-scrolling adventure game for iOS and Android, and it's here to show you how games are s

xkcd: Alternative Literature
xkcd.com

Permanent link to this comic: http://xkcd.com/971/. Image URL (for hotlinking/embedding): http://imgs.xkcd.com/comics/alternative_literature

...on pampers, programming & pitching manure: Someone asked me what ...
feedproxy.google.com

"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, bala

Official Google Blog: Google+: 92, 93, 94, 95, 96, 97, 98, 99... 100.
googleblog.blogspot.com

Google+: 92, 93, 94, 95, 96, 97, 98, 99... 100. 9/20/2011 09:00:00 AM. For our international readers, this post is also available in Chinese

John did some really great, original work for us. We asked him to build a set of stairs and, a railing plus some closets/shelves underneath the stairs in our office. The twist was that we wanted him to use some old beams we had lying around and we wanted him to complement those old beams with other wood that would look similarly rustic. John had the fantastic idea to use foraged wood as part of the railings (which he foraged himself) and took the time to experiment with them until we found a look that worked for us. All our friends consider the work he did to be a work of art, not merely functional. And of course everything was within budget and looked professional and tidy (as tidy as rustic can be, anyway!) We're very happy with the outcome. :-)
• • •
Public - 2 years ago
reviewed 2 years ago
1 review
Map
Map
Map