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Scott Krauss
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103 followers
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Bots, Cookies, Fraud & The Great Identity Crisis
“It is far better to advertise to people than to highly sophisticated
robots.” - Sun Tzu, The Art of Ad Tech To say that there is a ton of turmoil in Advertising Land
right now would be a major understatement. Viewability continues to be both a
major trend ...
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The Email Address & The Cookie: A Darwinian Tale of Survival
“It
is not the strongest that survives; but the species that survives is the one
that is able to adapt to and to adjust best to the changing environment in
which it finds itself.” - Leon C. Megginson As the end of the year approaches,
I felt it was the perf...
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STACKED: The New Metric for CRM Success
In my  last installment , I presented the case for  why  the email address has become the most powerful targeting mechanism in existence. In this, my final post, I will address how this changes everything we knew about CRM in a digital world. Do you see any...
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STACKED: The Age of the Customer
“ The Age of the Customer .” Well that’s what Forrester calls it anyways. Here’s a great excerpt from the reports summary: “Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and informat...
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APR 10 STACKED: The Race for 1-to-1 Marketing at Scale
What an exciting time to be alive! If you are in the marketing/ad tech space, you have front row seats to the greatest shift in communications the world has ever seen. Gone are the days of creating a single message that gets distributed to all of your custo...
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My latest LiveIntent blog post. 1st part of a 3 part series that looks at the merging of #AdTech & #MarketingTech  and the platform of the future.
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It's pretty clear that #email needs to be thought about as part of any brands social strategy. 
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LiveIntent Year in Review! Check it...
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