By the peak of the dotcom boom at the end of the 1990s, when SoftBank was worth $180 billion, Son was reported to be worth $78 billion—a number that dropped by more than $70 billion in the crash. It was supposedly the largest financial loss by any one person ever. SoftBank’s stock price in 2000 was 198,000 yen, which fell to 1,542 yen two years later. As Wired noted back in 2004, “SoftBank blew billions more on Asahi TV, Asia Global Crossing, SKY Perfect, and a throng of dotcom dogs: Kozmo.com, More.com, SportsBrain. Webvan? Yep, that was him.”
The bottom line? “I think he’s going to give AT&T and Verizon a run for their money,” Schaede said.