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Pier Andrea Pirani
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257 followers
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What does it mean to reach 2 million people on social media during conferences and events? #ict4ag13  
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Staff capacity building is an important part of the World Bank social media strategy. While they had been offering internal trainings to staff in the past, they have now made what I think is a bold and very positive move. In the coming months, the Bank will be rolling out a digital literacy program for all staff, providing social media certification.
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Last Tuesday, I attended a round-table on Social Media as Tools for Engagement in International Cooperation, organized by the World Bank Brussels Office.

In this video, Mike Krempasky from Edelman talks about the three  elements he thinks are necessary to build social media and digital programs for development organizations: leadership, expectations & value.

Another vid + blog will follow.
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