Seattle was the better team. Make all the excuses you want, but the 49ers got beat. My father used to tell me the greatest teams beat the refs too. Did you watch the Jazz play the Bulls in the 90s? The Jazz got almost every call their way. In the end MJ is known for his push off to get separation and win the series.
Do you really think Seattle got every call their way this season?
The market in the Bay area dwarfs the market in Seattle. What's better than Defense vs Offense? How about two of the most popular quarterbacks in the NFL ...one of the last great pocket passers versus one of the best representatives of the new breed of mobile quarterbacks...
Russell Wilson was barely mentioned during the Super Bowl. If Peyton Manning duplicated Wilson's performance he would have easily won the Super Bowl MVP. So if the argument is the NFL is trying to setup the best ratings... that fails.
I suppose the NFL also wanted Seattle to embarrass one of the greatest and most popular quarterbacks to play the game.