Funny to see this a couple of years later. Still true.
The Marketing Optimization Journey by +Bryan Eisenberg

Bryan Eisenberg speaks about optimizing website conversion rates. Bryan compares the conversion optimization journey to losing weight as both require a daily routine that start as a very difficult effort and gradually become an addiction to improving the website. The most important element is to have a clear reason for this journey: why are you putting all this effort, what do you want to achieve?
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