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Bryan Eisenberg
Works at Eisenberg & Associates
Attended Brooklyn College
Lives in Brooklyn
4,541 followers|51,350 views
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Bryan Eisenberg

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I am no longer using this personal profile. If you want to engage with me on Google+ please add this profile: https://plus.google.com/115849598197041237480.
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Bryan Eisenberg

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My latest column on #BigData  and the 4 types of tools available. Also how you deal with the people, process and tools issue as it relates to Big Data needs. Curious what +Avinash Kaushik +Jim Sterne and +Eric Peterson think about this issue.
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Commented! Thanks for asking.
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Bryan Eisenberg

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Have you tried this type of personalization before? Will you try this?
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Another test may be done through the {adposition} valuetrack parameter in Google AdWords. And that's a place where you can also control (influence, actually) position through bids. Just in case Google strips the cd parameter as well :).
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I just published this free buyer's guide for those that need to get testing right in their enterprise. Which is just about every business!
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Franz you might review my Twitter Tag:@mrktingrenegade; many conversion rate optimization retweets (recommendations), daily!
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Bryan Eisenberg

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The headline on Arpin Van Lines states "Moving can be a stressful experience." http://arpin.com/index.php/m. They sure are correct especially when they neglect you as a customer, don't respond to your issues and leave your furniture in a warehouse with the response that there is nothing they can do and they don't know when they can deliver it to my friend +Patricia Hader. Read her story and help me share it http://t.co/h7oHdNCH. This way everyone will find out just what kind of business people are behind Arpin Van Lines.
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Well let me know how they do, I will be very interested to see if they start stepping it up. Sorry to hear about your experience thusfar, though I hope it changes for the better soon!
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Good explanation here from my friend (and one of our earliest clients). +Mark Garner
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Funny to see this a couple of years later. Still true.
 
The Marketing Optimization Journey by +Bryan Eisenberg

Bryan Eisenberg speaks about optimizing website conversion rates. Bryan compares the conversion optimization journey to losing weight as both require a daily routine that start as a very difficult effort and gradually become an addiction to improving the website. The most important element is to have a clear reason for this journey: why are you putting all this effort, what do you want to achieve?
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If you are in ecommerce, you'll want to try these tests!
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+Bryan Eisenberg Seems like the link is down..
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People
Have him in circles
4,541 people
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Work
Occupation
Marketing consultant, professional speaker, best-selling author. I also sit on several board of directors & advisors for venture backed companies.
Employment
  • Eisenberg & Associates
    Partner, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brooklyn
Previously
Brooklyn
Story
Tagline
Marketing Optimization & User Experience expert, Professional Keynote Speaker, NY Times best selling author.
Introduction

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.


Bryan is a professional marketing speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies,  the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation .


Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.


Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.


In 1998, Bryan co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow), the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.


You can reach Bryan by calling (347) 470-GROK (4765) or emailing him at bryan (AT)  bryaneisenberg.com.


Bragging rights
Father of 3. Lost 100+ pounds (40+ kilos). New York Times best selling author, voted by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.
Education
  • Brooklyn College
Basic Information
Gender
Male
Birthday
April 9
Bryan Eisenberg's +1's are the things they like, agree with, or want to recommend.
Booking.com: improving conversion with best practice persuasive design
econsultancy.com

Persuasive design is something that has been around for many many years, not least in the way high street stores and supermarkets lay out th

The Product Page 2012: 7 Must-Test Elements
www.bryaneisenberg.com

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don’t

Conversions: Whose Job Is It Anyway?
www.bryaneisenberg.com

just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference

Trust Logo Recognition Precedes Presence
www.actualinsights.com

Trust Logo Recognition Precedes PresenceLast week I set out to discover how trust logo recognition affects online purchase behavior. It is w

Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 3...
searchenginewatch.com

Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. SMO can be applied to b

Free! – The Website Testing & Optimization Buyer’s Guide for the Ent...
www.bryaneisenberg.com

I’m sure you will find this shocking; occasionally I get  frustrated with the corporate decision making processes. A couple of months ago th

The Must Have Big Data Tools
www.bryaneisenberg.com

In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these tools, I want to shar

The New Business Traveler
www.twistimage.com

While it's nice to think that Skype, WebEx or Facetime removes the need for business travel, nothing could be further from the truth. Grante

Filthy Linking Nostalgia
searchenginewatch.com

In Bryan Eisenberg's ClickZ column today, he writes about being "Data Rich, Optimization Poor," and chooses to link to a paper

Claiming Your Unfair Advantage
www.bryaneisenberg.com

In my recent column, “E-Commerce Moneyball: Chasing the Market Leader,” I briefly discussed how Amazon built tools for its own use that leve

Introducing Level343′s 2012 Top Women of SEO
level343.com

It started two years ago, back in 2010, with the idea of honoring the women in SEO. Top SEO Women of 2010 was our way of supporting the ten

5 Reasons Your Competitors May Be Kicking Your B&^(
www.bryaneisenberg.com

Tweet There are a finite number of ways to stand out and capture significant market share in any marketing category. You can be lowest price

How to Go From Suck to Unsuck
www.bryaneisenberg.com

Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks too! A

What the C-suite should know about analytics - Accenture Outlook
www.accenture.com

Analytics is a transformational phenomenon that will fundamentally change how business discourse will be conducted and decisions will be mad

Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?
level343.com

You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip

SEO for the eCommerce Category Page
blog.referralcandy.com

For merchants running eCommerce stores, category or department pages represent and often underutilized asset. In this post we will talk abou

Google +1 – can it ever be a major ranking signal? History says not really
www.seerinteractive.com

Anyone remember the original snap.com? It was NBCi’s attempt at building a search engine to rival Yahoo and other major players in the mid

Challenge Fitness Training of Brooklyn, NY | Personal Training, Fitness ...
www.challengefitnesstraining.com

Challenge Fitness Training of Brooklyn, NY. Personal Training, Fitness Classes, Weightlifting, Cardio Training & More. Search. Main menu