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Tom Stone
Works at National Grid plc
Lives in Solihull
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Tom Stone

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Tom Stone

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Anyone got any thoughts on B2B social media in China?
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Sean McColgan's profile photo
 
UGC is the hotness here in Asia Tom. Everyone is a curator :D

94% of Chinese consumers trusted companies that had social media presences more than companies that did not (Burson-Marsteller)

2011 the year UGC took over professional content creation in China
http://www.chinadaily.com.cn/business/2010-07/23/content_11042851.htm

Blogging / Microblogging specifically in China is worth exploring (See what China Mobile are doing in this space)

Top B2B Social Sites in China

http://ushi.cn - Most popular B2B networking site in China right now
http://Tianji.com - Linkedin Clone (est 2005)
http://weibo.com/ - Twitter + Facebook hybrid (140 million users / 25million Tweets a day / recently released an enterprise version)
http://zhihu.com Quora Clone

Bing did a deal with Baidu.com a few weeks back as you are probably aware - all English search is going through their engine - opportunities abound there!

Of interest: Baidu recently released their own browser: http://liulanqi.baidu.com/ (might look familar heh) Couldn't find any data on app installations / usage.

The best blog out there covering Social Media in China
http://www.thomascrampton.com/
Useful Infographic on China's Social Media Evolution.
http://www.thomascrampton.com/china/china-social-media-evolution/

Strategy:
Localized play (FB, LI, Blogger etc blocked - Weibo, Ushi etc way to go - user base / trusted sites)
Develop Trust is prob number one hurdle. Obv all depends what your objective is?

Sidenote: Mobile wise Andriod / Google are killing it here.
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Head of Internet and Social Media
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  • National Grid plc
    Head of Internet and Social Media, 2012 - present
  • National Express
    Ecommerce Manager, 2010 - 2012
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