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Karthik Srinivasan
Lives in Bangalore
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Karthik Srinivasan
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What's trending in social media marketing? [Brand Equity, The Economic Times] http://bit.ly/2bgNZoA
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90 million tweens. A free app. One goal: fame! http://bit.ly/2a7Ovmi
In the future, everyone will be famous for 15 minutes... in ninth grade. And the platform for that tween infamy is Musical.ly.
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Like most meetings involving the Chief of Facebook, it had been almost unbearably uncomfortable.

When Ev and Biz arrived at Facebook's campus, they were escorted into a small conference room and told that, 'Mark's running a few minutes late, but he'll be right in.'

The room was grey and relatively sparse looking more like a Russian prison than part of the office of the hip social network. Given the limited seating options, Biz and Ev chose a tiny 2-seater couch that butted up against the wall.

Biz cracked a few jokes while they waited. Then a few minutes later, Facebook's boyish CEO walked into the room, sitting in a chair that sat above them, on a higher plane. Facebook looking down on Twitter.

'Should I close the door, or leave it open?", Ev asked.

'Yes', Mark replied.

Ev looked at Biz, who shrugged.

'Yes, I should close it, or Yes, I should leave it open?', Ev asked.

'Yes', Mark said again.

Ev decided to play it safe, leaving the door half open and half closed.

Mark started talking, pausing slightly as he spoke from a script in his head. Every word was calculated, every sentence plotted, every comma mapped out. He was like an army general meeting on the battlefield to discuss merging armies.

'What do you think your valuation is right now?', Mark asked as they both sat uncomfortably across from and below him, peering out at a boy who could hypothetically speaking quite happily buy them or merger them, all with the same exact expression on his face.

'Throw out a number', Mark said.

Ev paused, looking at Biz, then fired off a shot, '500 million'.

Silence filled the room.

Mark looked at them, unfazed. 'That's a big number'.

'That's what we believe we are worth', Ev said.
_
Excerpt from 'Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal' by Nick Bilton.
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Useful backgrounder: A Complete Guide to Influencer Marketing http://bit.ly/29J3hzp
From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially.
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If you’re wondering whether the visual social app is right for your campaign efforts, consider these aspects of the platform and how young consumers are using it.
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"Every one of our clients is pushing us for fabulous digital work" - Kunal Jeswani http://bit.ly/24KAOw4
dna of brand Conversations: The Ogilvy Way on Digital - It’s the numero uno creative agency in the country. And it was among the earliest big agencies to go digital. Even as it started this transition over a decade ago, Ogilvy India is still perceived as an agency tied to the more traditional areas of television, print and outdoor. For this edition of ‘dna of brands Conversations’, Vikram Menon, President and Country Head, OgilvyOne Worldwide Ind...
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"As enticing as it may be to think of every commercial as a potential short film that could play on the festival circuit, creating something that attracts viewers and promotes a product is not easy. Entertainment, after all, is not the ultimate goal. 'At some point,' Mr. Aversano said, 'here’s a responsibility to deliver the message of the brand. Otherwise it’s just empty calories.' "
Advertisers are experimenting with minimovies using top stars and directors as more people skip or block ads when streaming shows or browsing the web.
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"although we frame it as a tech problem, online harassment is fundamentally a culture problem" 
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Future coup attempts' 1st task: block internet?
When the military officers who attempted to topple Turkey’s government swung into action they picked the usual targets — state-run television, a satellite communication link, major bridges, airports and parliament. But President Recep Tayyip Erdogan,
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Twitter launches businesses-focused Dashboard; includes scheduling options http://bit.ly/296HmD0
We’re introducing a new app to help small and medium businesses make the most of Twitter.
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The ad campaign that convinced Americans to pay for water http://bit.ly/1U7KfRb Fantastic read!
Mere decades ago, Americans would have laughed at paying astronomical markups for a liquid that flows freely, and usually safely, from their taps at home.
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As the U.S. exports social media, its values lead to culture clashes http://bzfd.it/1WCOnOx Interesting framing of problem; flatter world!
Face-swaps in India and Putin parody Twitter accounts test the limits of tech's march to globalization.
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Have him in circles
3,251 people
Sumit Sharma's profile photo
MariAnne Woehrle's profile photo
AASHISH SHARMA's profile photo
sonia Shenoy's profile photo
L-Zone Advisers's profile photo
Mark Graham's profile photo
Subhasish Das's profile photo
Phú Tôn's profile photo
Fleming Fang's profile photo
Work
Occupation
National Lead, Social@Ogilvy, India
Basic Information
Gender
Male
Story
Tagline
Communicator, information junkie, Indian music blogger, music plagiarism tracker, dad.
Introduction
Communicator, information junkie, Indian music blogger, music plagiarism tracker, dad.
Bragging rights
Been running a website since 1999. One of India's top music bloggers.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bangalore
Previously
Trichy, Coimbatore, Bhopal - Bangalore - New Delhi - Coimbatore - Salem - Trichy - Bhopal - Bhubaneshwar