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Karthik Srinivasan
Lives in Bangalore
3,227 followers|119,847 views
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Karthik Srinivasan
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If you’re wondering whether the visual social app is right for your campaign efforts, consider these aspects of the platform and how young consumers are using it.
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Karthik Srinivasan
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"Every one of our clients is pushing us for fabulous digital work" - Kunal Jeswani http://bit.ly/24KAOw4
dna of brand Conversations: The Ogilvy Way on Digital - It’s the numero uno creative agency in the country. And it was among the earliest big agencies to go digital. Even as it started this transition over a decade ago, Ogilvy India is still perceived as an agency tied to the more traditional areas of television, print and outdoor. For this edition of ‘dna of brands Conversations’, Vikram Menon, President and Country Head, OgilvyOne Worldwide Ind...
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In Video Advertising, Is Longer Stronger? http://bit.ly/1Uz3mpf Interesting insights in this Google-Mondelez experiment.
The latest from Unskippable Labs: an experiment in video advertising. How the length of video ads impacts brand recall, favorability, and VTR.
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How a bunch of bloggers are monetising their passion - The Economic Times http://bit.ly/1U6t8OQ
It is no simple task, but evolving a niche blog — in, say, fashion, beauty — into an ecomm startup with revenue streams may be a logical progression.
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Pepper the robot visits Financial Times http://bit.ly/1NGjrdv We'll be asking our robot assistant to play this, in 2030, amused :)
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"Its entire aesthetic flies in the face of how most people behave on Facebook, Instagram and Twitter — as if we’re waiting to be plucked from obscurity by a talent agent or model scout. But Snapchat isn’t the place where you go to be pretty. It’s the place where you go to be yourself, and that is made easy thanks to the app’s inbuilt ephemerality."
The app can be confusing for people over a certain age, but it returns something vital to our correspondence.
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Karthik Srinivasan

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The ad campaign that convinced Americans to pay for water http://bit.ly/1U7KfRb Fantastic read!
Mere decades ago, Americans would have laughed at paying astronomical markups for a liquid that flows freely, and usually safely, from their taps at home.
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As the U.S. exports social media, its values lead to culture clashes http://bzfd.it/1WCOnOx Interesting framing of problem; flatter world!
Face-swaps in India and Putin parody Twitter accounts test the limits of tech's march to globalization.
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Mary Meeker's 2016 Internet Trends http://bit.ly/1TKJld2
2016 Internet Trends Report | Kleiner Perkins Caufield Byers
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The emotional combinations that make stories go viral http://bit.ly/1XtccHr The Valence-Arousal-Dominance model.
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Why Motorola Hijacked Amazon India’s Homepage http://bit.ly/1WDEQay
Amazon India, in a one-of-a-kind initiative, has launched Moto G4 Plus exclusively on its platform. The smart phone was launched on Amazon.in on May 17th and
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Good read, of an old-world company embracing digital http://bit.ly/1YDZBQB
Gisbert Rühl, CEO of German metals company Klöckner, embedded himself in Berlin’s start-up scene, creating two platforms to overhaul the organization’s supply chain and make steel prices more transparent.
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People
Have him in circles
3,227 people
Heba Soffar's profile photo
samir pitroda's profile photo
Phú Tôn's profile photo
Nithin Angri's profile photo
ree Lozano's profile photo
Rajendra Kushwaha's profile photo
Karan Thakur's profile photo
Faraz Khan's profile photo
Shashi S's profile photo
Work
Occupation
National Lead, Social@Ogilvy, India
Basic Information
Gender
Male
Story
Tagline
Communicator, information junkie, Indian music blogger, music plagiarism tracker, dad.
Introduction
Communicator, information junkie, Indian music blogger, music plagiarism tracker, dad.
Bragging rights
Been running a website since 1999. One of India's top music bloggers.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bangalore
Previously
Trichy, Coimbatore, Bhopal - Bangalore - New Delhi - Coimbatore - Salem - Trichy - Bhopal - Bhubaneshwar