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Karthik Srinivasan
Lives in Bangalore
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Karthik Srinivasan

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"although we frame it as a tech problem, online harassment is fundamentally a culture problem" 
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Karthik Srinivasan

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Future coup attempts' 1st task: block internet?
When the military officers who attempted to topple Turkey’s government swung into action they picked the usual targets — state-run television, a satellite communication link, major bridges, airports and parliament. But President Recep Tayyip Erdogan,
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Karthik Srinivasan
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Useful backgrounder: A Complete Guide to Influencer Marketing http://bit.ly/29J3hzp
From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially.
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If you’re wondering whether the visual social app is right for your campaign efforts, consider these aspects of the platform and how young consumers are using it.
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"Every one of our clients is pushing us for fabulous digital work" - Kunal Jeswani http://bit.ly/24KAOw4
dna of brand Conversations: The Ogilvy Way on Digital - It’s the numero uno creative agency in the country. And it was among the earliest big agencies to go digital. Even as it started this transition over a decade ago, Ogilvy India is still perceived as an agency tied to the more traditional areas of television, print and outdoor. For this edition of ‘dna of brands Conversations’, Vikram Menon, President and Country Head, OgilvyOne Worldwide Ind...
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In Video Advertising, Is Longer Stronger? http://bit.ly/1Uz3mpf Interesting insights in this Google-Mondelez experiment.
The latest from Unskippable Labs: an experiment in video advertising. How the length of video ads impacts brand recall, favorability, and VTR.
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Have him in circles
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Karthik Srinivasan
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90 million tweens. A free app. One goal: fame! http://bit.ly/2a7Ovmi
In the future, everyone will be famous for 15 minutes... in ninth grade. And the platform for that tween infamy is Musical.ly.
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Like most meetings involving the Chief of Facebook, it had been almost unbearably uncomfortable.

When Ev and Biz arrived at Facebook's campus, they were escorted into a small conference room and told that, 'Mark's running a few minutes late, but he'll be right in.'

The room was grey and relatively sparse looking more like a Russian prison than part of the office of the hip social network. Given the limited seating options, Biz and Ev chose a tiny 2-seater couch that butted up against the wall.

Biz cracked a few jokes while they waited. Then a few minutes later, Facebook's boyish CEO walked into the room, sitting in a chair that sat above them, on a higher plane. Facebook looking down on Twitter.

'Should I close the door, or leave it open?", Ev asked.

'Yes', Mark replied.

Ev looked at Biz, who shrugged.

'Yes, I should close it, or Yes, I should leave it open?', Ev asked.

'Yes', Mark said again.

Ev decided to play it safe, leaving the door half open and half closed.

Mark started talking, pausing slightly as he spoke from a script in his head. Every word was calculated, every sentence plotted, every comma mapped out. He was like an army general meeting on the battlefield to discuss merging armies.

'What do you think your valuation is right now?', Mark asked as they both sat uncomfortably across from and below him, peering out at a boy who could hypothetically speaking quite happily buy them or merger them, all with the same exact expression on his face.

'Throw out a number', Mark said.

Ev paused, looking at Biz, then fired off a shot, '500 million'.

Silence filled the room.

Mark looked at them, unfazed. 'That's a big number'.

'That's what we believe we are worth', Ev said.
_
Excerpt from 'Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal' by Nick Bilton.
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Twitter launches businesses-focused Dashboard; includes scheduling options http://bit.ly/296HmD0
We’re introducing a new app to help small and medium businesses make the most of Twitter.
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The ad campaign that convinced Americans to pay for water http://bit.ly/1U7KfRb Fantastic read!
Mere decades ago, Americans would have laughed at paying astronomical markups for a liquid that flows freely, and usually safely, from their taps at home.
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As the U.S. exports social media, its values lead to culture clashes http://bzfd.it/1WCOnOx Interesting framing of problem; flatter world!
Face-swaps in India and Putin parody Twitter accounts test the limits of tech's march to globalization.
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Mary Meeker's 2016 Internet Trends http://bit.ly/1TKJld2
2016 Internet Trends Report | Kleiner Perkins Caufield Byers
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People
Have him in circles
3,239 people
Charul Shukla's profile photo
ATHUL PERFECT's profile photo
Rajaram Parbhu's profile photo
aaron troublefield's profile photo
Subhash Sharma's profile photo
CS Sorcerer's profile photo
Sumit Sharma's profile photo
MariAnne Woehrle's profile photo
Tim Bates's profile photo
Work
Occupation
National Lead, Social@Ogilvy, India
Basic Information
Gender
Male
Story
Tagline
Communicator, information junkie, Indian music blogger, music plagiarism tracker, dad.
Introduction
Communicator, information junkie, Indian music blogger, music plagiarism tracker, dad.
Bragging rights
Been running a website since 1999. One of India's top music bloggers.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bangalore
Previously
Trichy, Coimbatore, Bhopal - Bangalore - New Delhi - Coimbatore - Salem - Trichy - Bhopal - Bhubaneshwar