The age of content marketing is here. Great perspective on how to capitalize in this article...
"But how do you create content that people want to share?
It starts with putting your audience first. You absolutely must understand what makes these people tick.
What are their hopes and dreams? What are their fears? What are the burning questions you can answer for them? How can you help them get to where they want to go?
When the content you create comes from this place of understanding, your content resonates in a whole new way with the people you’re trying to reach.
When your content resonates, people engage with it, and people share it.
This applies to all types of content — an offer or promotion, a blog post, images, videos, or other supporting materials for your #marketing