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Joseph Gioconda
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Joseph C. Gioconda, Esq. is an attorney and consultant. Mr. Gioconda founded the Gioconda Law Group PLLC in 2009 to provide high quality brand protection legal services to clients in dynamic industries.
Joseph C. Gioconda, Esq. is an attorney and consultant. Mr. Gioconda founded the Gioconda Law Group PLLC in 2009 to provide high quality brand protection legal services to clients in dynamic industries.

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When Little Things Matter
Lawyers and accountants are often chided for paying way too much attention to details that seem relatively insignificant.  A comma here, a decimal place there, do such details ever REALLY matter, in the big picture? In intellectual property law, such things...

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Some Clients and Industries Are "Better" to Represent than Others
A hushed and taboo topic of conversation that lawyers rarely write much about is what clients and industries are "better" to represent than others. Their reticence is largely because outside counsel are perennially fearful of offending any potential clients...

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Some Multinational Corporations Deliberately Frustrate Due Process
It seems like a matter of common sense that if someone regularly and systematically does business within the United States, that person or business should reasonably expect to be summoned or subpoenaed when necessary, either to produce relevant documents, o...

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Branding A Necessary Evil: Insurance
Benjamin Franklin once
wrote that the only certainties in life are death and taxes.  If he had
lived in 2015, he might have added a third inevitable evil:  insurance. Virtually no responsible,
self-sufficient adult in America can function without buying som...

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Borrowing and Branding: Loyalty and Expansion Through Debt
What do borrowing money and creating an established brand have to do with one another?  It turns out, quit a bit. Here is a simple case study of retail electronics and appliance stores in the United States. The very first P.C. Richard store  opened on Septe...

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The BigLaw Gap Widens: Winners and Losers
As I have previously noted , one of the most controversial topics of debate and discussion among both lawyers and
non-lawyers alike (for various reasons) is law firm profitability, and how many lawyers are perceived as overcharging their clients to engage i...

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Katy Perry Dubiously Claims to Own Copyright in Shark Costume from the Superbowl Halftime Show
During singer Katy Perry's performance at the halftime show at the 2015 Superbowl , a variety of amusing costumes depicting sharks and palm trees were
used. Getty Images / Kevin Mazur It is
unclear who specifically designed these particular costumes.  Katy ...

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National Parks Battle Over Trademark Rights to Souvenirs and T-Shirts
Yosemite Valley, 2013 Tuxyso / Wikimedia Commons / CC According to USA Today , the National Park Service has become embroiled in a bitter and unusually public trademark dispute with the two private companies that run most of the hotels, restaurants and stor...

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Observations on IP Lawyer Billing Rates
No law-related topic generates more controversy and debate than lawyers charging money for their services. Needless to say, private practice law firms are not charities, they are businesses. And like all successful enterprises, there is a particular busines...
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