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Keith Bossey
Attended Binghamton University
Lived in Palm Beach, FL
292 followers|42,977 views
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Keith Bossey

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Can banks stand for something authentic and real? They better start...
I want to share insight into one idea that guides The Blake Project's brand consulting practice. Attraction Marketing is not a new idea, on the contrary, it’s an idea as old as commerce itself. The premise is simple: people are tribal in their associations and in their behavior. Like attracts like. Not unlike quantum theory that suggests like particles vibrate and attract to form matter. Not to stretch my metaphor too far, but I would like to sug...
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Keith Bossey

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Getting ready to make pitch to large bank, find their youtube channel, see a lot of great content that I've never seen b4 and I'm a customer of the bank. Are marketers focused too much on content creation and not (effective) distribution? If a tree falls...
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Keith Bossey

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What are some great options for CRM apps for smaller firms? Anyone?
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Visa is the only real mover in Financial Services. Up 7 spots, but still only at #75.
Following is a table ranking 100 global brands from Interbrand’s Best Global Brands 2011 report.
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Keith Bossey

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Great list of resolutions that don't seem hard to keep (unlike losing weight).
Mana Ionescu originally shared:
 
If you are to make a resolution, make it smartly. Here's a great list.
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Did people start referring to themselves as a Raconteur before Jack White's band came out or after? Feels kind of like "diva" to me.
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Love this...your people will do the heavy lifting...or perhaps not.
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What a proactive take on product development, positioning and marketing. Great stuff.
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Keith Bossey

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It seems that every good idea, every admirable quality, at some point gets overused and eventually becomes a cliché. Some qualities become so popular that every organization aspires to possess them or at least claim that they possess them. I run into this all of the time in crafting brand positioning statements and elevator speeches. These are some of the words and phrases that I believe have become clichéd: Leader Quality Innovation/Innovative R...
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Keith Bossey

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Although I am truly a novice, I love photography. Here's a circle of photographers I've found on Google+
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Keith Bossey

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Doesn't anyone proofread anymore? From Yahoo Sports

"Aaron Rodgers don't have much to play for Sunday, so bench him".

This was the headline!
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Anymore my sense is the editors are so busy posting content, there is no time to proof it.
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Wonderful list of policies to treat employees like they have value.
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People
In his circles
133 people
Have him in circles
292 people
John Coldwell's profile photo
Jeb Blount (Sales Gravy)'s profile photo
Lisa Diomede's profile photo
Braden Kelley's profile photo
Priyanka ks's profile photo
David Harkleroad's profile photo
Melissa Ibruns's profile photo
David Victor's profile photo
Tom Kieley's profile photo
Work
Occupation
I help marketers avoid mistakes.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Palm Beach, FL - New York City - Fairfield, CT - Aquebogue, NY - Binghamton, NY - Ft. Lauderdale, FL
Story
Tagline
Husband.Dad. Marketing & Sales Strategist to companies big and small.
Introduction
I advise Fortune 1000 companies and the organizations that serve them on issues related to marketing, sales and corporate reputation.    

Over my career, most of my roles have involved a heavy dose of business development, whether that's been as an individual "rainmaker" or as a team leader. I find that in professional services/consulting, most folks just don't like this part of the business. I love it. Very often, I've been asked to create a way to get people involved in sales, without them feeling the pain. Setting up processes that accomplish that goal has always been a core competency of mine.
Bragging rights
I coach 3, yes 3, youth soccer teams.
Education
  • Binghamton University
    Management/Marketing
Basic Information
Gender
Male