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Digital Nib
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Digital Marketing and Brand Communication
Digital Marketing and Brand Communication

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Case Study - Paper Boat’s beautifully utilized social media for sharing stories with its fan following. The platforms Facebook, Twitter, Instagram and YouTube mainly use content to interact with the customers. The content story moves all around its brand philosophy, “Life still is Beautiful”. 

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Case Study - Paper Boat’s beautifully utilized social media for sharing stories with its fan following. The platforms Facebook, Twitter, Instagram and YouTube mainly use content to interact with the customers. The content story moves all around its brand philosophy, “Life still is Beautiful”. 

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Infosys new CEO, Dr. Vishal Sikka, the company acquired a whole new vision, of evolving into a next-generation technology company for the digital era.

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Most people still like to touch and feel the jewelry before making a final decision but that doesn’t mean that they can’t be enticed into stores using online content. The brand chose to showcase its designs with stunning close-up shots using carousel ads to catch people’s attention. Crucially, it led them to its offline stores by including a “Shop Now” call-to-action button that brought people to its website, where they could get a discount voucher to be redeemed in-store. The incentive paid off, and Tanishq saw a 30% increase in in-store sales among 25- to 44-year olds during its campaign as well as an increase in in-store footfall, as measured by actual sales data from the client,
Read this case study to know how a jewellery brand used Facebook targeted carousel ads

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After various new payment methods like UPI payment and BHIM App for smartphones, Government of India has now launched Bharat QR code

http://digitalnib.com/2017/02/23/bhim-app-bharat-qr-launched-new-code-based-payment-system/

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The Dads #ShareTheLoad campaign encourages people to rethink gender equality at home. About 2.1 million men in India pledged to #ShareTheLoad on social media campaign..Read Case Study


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Facebook Marketing For Beginners: How To Get More Customer
Digital Marketing


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Truths about Social Media Marketing, if you don’t know its a waste of time and money.


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Indian Digital Marketing Trends and Forecast 2017 : IT’S ALL ABOUT NUMBER GAME

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