Why Comments on Google+ Posts Is Now Even More Important
Anyone active on social media wants comments on their posts, but a change on Google+ now rolling out to users makes that even more important.
The change that began rolling out late yesterday affects posts that are reshares of other posts. Previously, the phrase "originally shared" in the display of the original post being reshared linked to that post. Now it is no longer a link.
Instead, there is now only a link to the original post if it had comments.
That link now appears at the bottom of the display of the post being reshared (which now is highlighted in a gray box.)
Look at the example below. In this case I had reshared a post by +Antoine Carriere
. But Antoine's post had never received any comments. So it has no link below the post.Why Did Google Make This Change?
My speculation is that Google+ wants to "reward" or promote the version of content that is getting engagement. If the original post has comments, now the reader is alerted to that fact, and clicking on that notice enables one to get to that discussion.
In other words, for Google+, discussion trumps time priority. In Google+'s valuation, a post is valuable not because it was shared first, but because it is generating discussion.Google+ Communism
This devaluing of "original ownership" has actually always been a part of the very structure of Google+. I observed early on, for example, that a reshare of one's post by a higher authority profile would usually outrank the original in Google Search. (See http://stonet.co/1eZujxB
So in the Google+ world battles over who shared something first (as if he or she were "owner" of the share) are meaningless. Google+ is putting the emphasis on community, and community happens where the discussion happens.